The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.

Why Your Hotel's Best Marketing Channel Might Be Your Comment Section
October 29, 2026
Hospitality brands reply to just 6% of social comments and DMs. This guide shows luxury hotels and restaurants how to treat the comment section as a sales channel, with response targets, a luxury tone of voice, escalation rules and the metrics that prove revenue impact.

The Best Social Media Agencies for Luxury Restaurants and Members' Clubs in London
October 28, 2026
A guide to the best social media agencies for luxury restaurants and members' clubs in London, comparing six specialists on creative standards, hospitality experience and fit, with the questions to ask before you hire.

How Much Should a Luxury Fashion Brand Spend on Meta Ads?
October 26, 2026
A practical guide to Meta Ads budgets for luxury fashion brands: 2026 benchmarks, why MER beats Meta-reported ROAS, budget splits by spend tier, creative testing and the signals that say when to scale.
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Performance Marketing
All
January 19, 2026
How to Refresh Your Luxury TikTok Ads Strategy for 2026

Email Marketing
All
January 16, 2026
Luxury Email and SMS Marketing Explained for 2026 Planning

Email Marketing
All
January 14, 2026
Start 2026 Right With the Ultimate Guide to Luxury Fashion Email Marketing

Creative
All
Performance Marketing
All
January 12, 2026
Everything You Need to Know About Meta Creatives for Homeware

Email Marketing
All
January 9, 2026
Plan Your 2026 Email Automation Strategy for Beauty Brands

Organic Social
All
Creative
All
January 7, 2026
Top 10 Luxury TikTok Ad Creatives for Jewellery Brands

Performance Marketing
All
January 5, 2026
Complete Guide to Google Ads for Premium Sportswear Brands

Email Marketing
All
December 29, 2025
Post-Purchase Email Flows for Luxury Brands: The Complete Guide

Organic Social
All
Performance Marketing
All
December 23, 2025
Everything You Need to Know About UGC for Luxury Fashion Brands

Email Marketing
All
December 22, 2025
Complete Guide to Luxury Fashion Welcome Email Series

Performance Marketing
All
December 19, 2025
TikTok Ads or Instagram Ads: Which to Choose for Luxury?

Performance Marketing
All
December 18, 2025
PPC Strategy for Luxury Brands: The Complete 2026 Guide
Start here
Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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