Paid Search for Consumer Brands

Paid search is a longstanding constituent of paid media strategies and remains a vital platform for driving revenue with a high return on investment. With billions of searches per day on Google, Search ads ensure potential customers notice your brand, consider your offerings and take action. Their strength lies in being able to reach consumers with high purchase intent at every stage of their research journey, with Google’s Shopping and Display platforms on hand to provide great support to Search activity.

303 provides award-winning PPC management of all advertising activity that Google encompasses, including Google Search and Shopping ads. The service we provide for the platform includes the development of a comprehensive strategy, constant optimisation of keyword and audience targeting, as well as extensive reporting on learnings and insight gained from our activity.

Google’s broad range of advertising channels allow us to customise our strategy based on a client’s specific needs, allowing us to reach relevant potential customers at multiple touch points. Unlike other advertising platforms, Google Search and Shopping can capture consumers at their exploration phase, and reach them when they are making high intent searches. Alternatively, Google channels can also support brand awareness activity and push for conversions using dynamic Display Remarketing.