Paid Search for Consumer Brands
What is PPC?
PPC, or Pay-Per-Click, is a form of digital marketing by which advertisers pay a fee each time one of their ads is clicked. The cost of this fee varies based on a number of factors but is primarily influenced by competition.
Our in-house paid search specialists use a variety of different methods in order to help improve the performance of PPC campaigns for our clients. Notably, the testing of the ad copy used within the biddable terms. By A/B testing, monitoring performance on a frequent basis, and good overall PPC management, our team are able to increase the effectiveness of a client’s spend.
As with other digital marketing channels, there are often tracking and attribution hurdles to overcome. At 303, we are constantly working on new technologies to help improve the attribution of channels like PPC for our clients.
PPC for your business
303 provides award-winning PPC management of all advertising activity that Google encompasses, including Google Search and Shopping ads. The service we provide for the platform includes the development of a comprehensive strategy, constant optimisation of keyword and audience targeting, as well as extensive reporting on learnings and insight gained from our activity.
Google’s broad range of advertising channels allow us to customise our strategy based on a client’s specific needs, allowing us to reach relevant potential customers at multiple touch points. Unlike other advertising platforms, Google Search and Shopping can capture consumers at their exploration phase, and reach them when they are making high intent searches. Alternatively, Google channels can also support brand awareness activity and push for conversions using dynamic Display Remarketing.
Google Shopping Ads
Being a Google Partner, we are able to work collaboratively with teams at Google to help better understand data and other hurdles that might arise.
We also believe that there is a direct connection between effective conversion rates and the landing pages that potential customers land on. That is why we also help our clients to improve either the product pages on their site, or create optimised landing pages that help to increase the overall conversion rate.
Are you a consumer brand?
Do you want to grow?