Nike Scores Big: Multi-Year Deal with FC Como Women

In a groundbreaking move, Nike has partnered with FC Como Women, an independent Serie A club. This multi-year sponsorship marks Nike's first deal with a standalone women's team in Italy's top league. The partnership reflects a growing trend in sports, where brands recognise the potential of women's football and the importance of investing in its future.

A Game-Changing Partnership

Elevating Women's Football

Nike's commitment to women's sports reaches new heights with this collaboration. The partnership aims to boost the visibility and commercial appeal of women's football. By aligning with FC Como Women, Nike not only supports the team but also champions the broader movement for gender equality in sports. This deal highlights the brand's recognition of the increasing popularity and competitive nature of women's football.

Mercury/13's Vision

FC Como Women, recently acquired by Mercury/13, is set for a transformative journey. The football consortium has pledged $100 million to develop a portfolio of women's teams. This investment signifies a robust commitment to nurturing talent and enhancing the overall structure of women's football in Italy. Mercury/13 aims to create a sustainable model that empowers female athletes and elevates the profile of the sport.

The 2024/25 Season Kickoff

New Kits Unveiled

FC Como Women launched their 'We Belong Here' campaign, showcasing stunning new kits. The home kit shines in white, while the away kit commands attention in black. These designs not only reflect the team's identity but also resonate with fans who are passionate about supporting women's football. The kits symbolize unity and pride, encouraging players and supporters to embrace their roles in the sport.

Symbolic Colors

White represents purity and commitment, while black signifies strength and determination. These colours embody the team's spirit and ambitions. The choice of colours is intentional, aiming to inspire players and fans alike. Each time the team steps onto the field, they will wear these colours with pride, representing their dedication to excellence and their aspiration to succeed.

Impact on Women's Football

Growing Market

The global women's football market is projected to expand sixfold by 2033. This deal positions FC Como Women at the forefront of this explosive growth. As more fans engage with women's football, brands like Nike are recognising the opportunity to connect with a diverse audience. This partnership not only benefits the team but also contributes to the overall growth of the sport.

Nike's Continued Support

Jennifer Myron, VP of Nike's EMEA women's division, reaffirmed the brand's dedication to women's sports. Nike aims to invite more women into football through such partnerships. By investing in teams like FC Como Women, Nike demonstrates its belief in the potential of female athletes. The brand's support extends beyond financial backing; it includes resources, training, and promotional opportunities that empower women in sports.

Looking Ahead

Serie A Debut

FC Como Women will enter their first season under Mercury/13's ownership on August 31, 2024. The team is poised to make waves in Italian women's football. With Nike's support, they are set to compete at a higher level, attracting attention from fans and media alike. This debut season will be a crucial test of their capabilities and ambitions.

Global Ambitions

With Nike's backing, FC Como Women aspires to become a driving force in women's football. This partnership sets a new standard for women's sports sponsorships. The collaboration aims to inspire young girls to pursue football, fostering a new generation of female athletes. As the team grows in stature, they will also pave the way for future investments in women's sports.In conclusion, Nike's deal with FC Como Women marks a significant milestone in women's football. It promises to elevate the sport, inspire athletes, and captivate fans worldwide. This partnership not only enhances the visibility of FC Como Women but also contributes to the larger narrative of women's empowerment in sports. As the team embarks on this exciting journey, they carry the hopes and dreams of countless aspiring female footballers.