Social Media Image Sizes 2026: The Complete Guide

The safest all-round social media image size in 2026 is 1080 x 1350 pixels (a 4:5 portrait), which works in the Instagram, Facebook and LinkedIn feeds. For Stories, Reels, TikTok, YouTube Shorts and Snapchat, use 1080 x 1920 pixels (9:16). Every platform also has its own sizes for profile photos, cover images and link previews, which we list in full below.

Visual content dominates social media, and how your brand looks in a feed is often the first thing people see. Upload an image at the wrong size and it gets stretched, cropped or pixelated. Because every platform has its own rules, the same image often needs resizing several times. This guide brings all the current dimensions together in one place.

Social media image sizes at a glance

• Instagram feed: 1080 x 1350 px (4:5)
• Facebook feed: 1080 x 1350 px (4:5)
• LinkedIn feed: 1200 x 1200 px (1:1) or 1080 x 1350 px (4:5)
• X (formerly Twitter) in-stream: 1600 x 900 px (16:9)
• Pinterest pin: 1000 x 1500 px (2:3)
• YouTube thumbnail: 1280 x 720 px (16:9)
• Stories, Reels, TikTok, Shorts and Snapchat: 1080 x 1920 px (9:16)

303 tip: If you're setting these up in Photoshop, create a new document with Command+N on macOS or Ctrl+N on Windows, enter the width and height from this guide, and set the resolution to 72. Save as a JPEG and you're unlikely to run into size issues when uploading.

What aspect ratios mean

You'll often hear image sizes described as ratios, such as 1:1, 4:5 and 9:16. A ratio describes the shape of an image: its width compared with its height. A 1:1 image is square, 4:5 is a slightly tall portrait and 9:16 is a full-screen vertical image. Ratios are a quick way for creative teams to talk about shape, but always export at the full pixel size too. An image in the right ratio but at too low a resolution will still look blurry.

Instagram image sizes

• Profile photo: 320 x 320 px (1:1, displayed as a circle)
• Feed post, portrait (recommended): 1080 x 1350 px (4:5)
• Feed post, square: 1080 x 1080 px (1:1)
• Feed post, landscape: 1080 x 566 px (1.91:1)
• Carousel: 1080 x 1350 px (4:5), with every slide the same size
• Stories and Reels: 1080 x 1920 px (9:16)

Instagram's profile grid now displays posts as taller 3:4 previews rather than squares, so square images are cropped at the sides on your profile. Designing feed posts at 4:5 gives you the most space in the feed and the least cropping on the grid. Keep important details away from the edges.

303 tip: Your profile photo shows as a circle, so keep the subject centred. To preview the crop in Photoshop, use the Elliptical Marquee tool, hold Shift to draw a perfect circle, then invert the selection (Command+Shift+I on Mac or Ctrl+Shift+I on Windows) to see what will be cut off.

303 tip: Avoid uploading 1:1 videos as Reels. They play with black bars at the top and bottom, which looks unpolished, and in our experience they get less engagement than full-screen 9:16 video.

Instagram ad sizes

• Feed ads, portrait: 1080 x 1350 px (4:5)
• Feed ads, square: 1080 x 1080 px (1:1)
• Feed ads, landscape: 1080 x 566 px (1.91:1)
• Stories and Reels ads: 1080 x 1920 px (9:16)

For Stories and Reels ads, keep text and logos away from the top and bottom of the frame, where Instagram's interface overlays the image. Ad recommendations change often, so check Meta's official ads guide before a campaign launches.

Facebook image sizes

• Profile photo: at least 320 x 320 px (1:1)
• Cover photo: 851 x 315 px
• Feed post, portrait (recommended): 1080 x 1350 px (4:5)
• Feed post, square: 1080 x 1080 px (1:1)
• Link preview image: 1200 x 630 px (1.91:1)
• Stories: 1080 x 1920 px (9:16)
• Event cover: 1920 x 1005 px (1.91:1)
• Feed ads: 1080 x 1350 px (4:5) or 1080 x 1080 px (1:1)

Facebook displays cover photos differently on desktop and mobile, so keep logos and text in the centre of the image. Upload covers as JPG or PNG to limit compression. For link previews, the 1200 x 630 image is pulled from your website's Open Graph settings, so it's worth setting this on every page you share.

X (formerly Twitter) image sizes

• Profile photo: 400 x 400 px (1:1, displayed as a circle)
• Header photo: 1500 x 500 px (3:1)
• In-stream image: 1600 x 900 px (16:9)
• Link card image: 1200 x 628 px (1.91:1)

Posts with images tend to stand out far more than text-only posts in a fast-moving feed. Keep the most important part of each image in the centre, as multi-image posts are cropped into a grid. Use the same circular-crop check as Instagram for your profile photo, and keep header images under 5 MB.

LinkedIn image sizes

Personal profiles

• Profile photo: 400 x 400 px (1:1)
• Background (cover) photo: 1584 x 396 px (4:1)

Company pages

• Logo: 400 x 400 px (minimum 268 x 268 px, up to 3 MB)
• Cover image: 4200 x 700 px (6:1). LinkedIn's current recommendation, replacing the older 1128 x 191 size
• Life tab main image: 1128 x 376 px

Posts and ads

• Feed image, square: 1200 x 1200 px (1:1)
• Feed image, portrait: 1080 x 1350 px (4:5)
• Shared link image: 1200 x 627 px (1.91:1)
• Single-image ads: 1200 x 627 px (1.91:1)

LinkedIn is no longer just for recruiters; it's a strong place to build a brand and share content. Square and portrait images take up more of the feed than landscape ones, which helps posts stand out. The company cover image crops heavily on mobile, so keep text and logos in the centre.

TikTok image sizes

• Profile photo: 200 x 200 px (1:1)
• In-feed video: 1080 x 1920 px (9:16)

TikTok is built around full-screen vertical video. As with Reels, avoid 1:1 content, which plays with distracting bars above and below. Keep captions and key visuals away from the bottom and right-hand side of the frame, where TikTok's buttons and text sit.

YouTube image sizes

• Channel profile photo: 800 x 800 px (1:1)
• Channel banner: 2560 x 1440 px (16:9, minimum 2048 x 1152 px). Keep text and logos within the central 1546 x 423 px, the area visible on every device
• Video thumbnail: 1280 x 720 px (16:9)
• Standard video: 1920 x 1080 px (1080p, 16:9)
• Shorts: 1080 x 1920 px (9:16)

Your thumbnail matters as much as your title in getting people to click. Even though it's often shown much smaller, always upload at the full 1280 x 720 so it stays sharp when enlarged. For standard videos, 1080p is the practical choice; 4K looks superb but makes files far larger to edit and upload.

Pinterest image sizes

• Profile photo: at least 165 x 165 px (1:1); upload larger, such as 400 x 400 px, for sharpness
• Profile cover: 800 x 450 px (16:9)
• Standard pin: 1000 x 1500 px (2:3)
• Video and full-screen pins: 1080 x 1920 px (9:16)

Pinterest is often overlooked, but it's a highly effective way to send people to your website, because most pins link out. Stick to portrait images: landscape pins take up less space and look out of place among the vertical layout.

Snapchat image sizes

• Snaps, Stories and Spotlight: 1080 x 1920 px (9:16)
• Snapchat ads: 1080 x 1920 px (9:16)

Everything on Snapchat fills the phone screen, so create content at 1080 x 1920 and keep key details away from the top and bottom edges, where the app's interface sits.

Google Business Profile image sizes

• Logo: 720 x 720 px (1:1, minimum 250 x 250 px)
• Cover photo: 1024 x 576 px (16:9)
• Business photos: 720 x 720 px recommended (minimum 250 x 250 px)
• File requirements: JPG or PNG, between 10 KB and 5 MB

If your business has a physical location, Google Business Profile (formerly Google My Business) boosts your visibility across Search and Maps and supports local SEO. Note that Google treats your chosen cover photo as a preference: it may show a different image it considers more helpful, so upload a good range of accurate, high-quality photos.

Frequently asked questions

What is the best image size for social media in 2026?

For feed posts, 1080 x 1350 px (4:5) works best across Instagram, Facebook and LinkedIn. For vertical full-screen content on Stories, Reels, TikTok, YouTube Shorts and Snapchat, use 1080 x 1920 px (9:16).

What size should Instagram posts be?

Use 1080 x 1350 px (4:5) for portrait posts, 1080 x 1080 px (1:1) for square and 1080 x 566 px (1.91:1) for landscape. Portrait is recommended because it takes up the most space in the feed and crops least on the profile grid.

Why do my images look blurry on social media?

Usually because the image was uploaded below the recommended size, or in the wrong aspect ratio so the platform stretched or cropped it. Export at the full pixel dimensions for each placement, and save in JPG or PNG to limit compression.

Can I use one image size for every platform?

Not perfectly. A 1080 x 1350 px image works in most feeds, but profile photos, cover images, link previews and full-screen formats each need their own size. Creating a master image and exporting versions for each placement is the most reliable approach.

Why social media image sizes matter

Social media is visual first. If people have to tap or zoom to see an image properly, many will simply scroll past. Getting the size right for every placement makes sure your visuals do their job: grabbing attention and getting people to engage. If you'd like help creating content that looks right on every platform, our social media team at 303 can help.