TikTok Statistics You Need To Know In 2026

In 2026, TikTok's advertising tools can reach around 2.21 billion people worldwide, and the platform has about 26.8 million adult users in the UK. It reports more than 200 million users in the US and 189 million monthly users across the EU. TikTok also holds attention longer than almost any other app: on Android, the typical user spends about an hour and a half a day on it. For brands, that makes it one of the largest and most engaged audiences available.

Below are the TikTok statistics marketers need, with sources, plus a short history of the platform. Figures change quickly, so we'll keep this page updated.

TikTok statistics at a glance (2026)

• Global ad reach: around 2.21 billion people, according to DataReportal's April 2026 figures, the third-largest of any social platform.
• EU monthly users: 189 million, from TikTok's own transparency reporting for the first half of 2026.
• US users: TikTok says more than 200 million Americans use the platform.
• UK users: about 26.8 million active users aged 18 and over, according to DataReportal.
• Time spent: the typical user spends around 1 hour 37 minutes a day in TikTok's Android app, more than on YouTube.
• UK age profile: the largest group of UK adult users is aged 25 to 34, showing TikTok is no longer just a Gen Z platform.
• Search behaviour: 34% of UK consumers use video-sharing platforms such as TikTok for daily searches, according to Ofcom's 2025 Adults' Media Use and Attitudes study.

How many people use TikTok?

TikTok doesn't publish a single global monthly user figure, so marketers usually rely on its advertising reach. DataReportal's April 2026 data puts that at around 2.21 billion people, making TikTok the third-largest social platform by ad reach. In the EU, TikTok reports 189 million monthly users, and it says more than 200 million people in the US use the app.

How many people use TikTok in the UK?

DataReportal estimates around 26.8 million TikTok users aged 18 and over in the UK. The largest age group is 25 to 34, and the audience has been getting older as the platform matures, which makes it increasingly relevant for brands targeting adults with spending power.

How much time do people spend on TikTok?

TikTok consistently ranks at or near the top for time spent per user. On Android, the typical user spends around 1 hour 37 minutes a day in the app, roughly 14% longer than the typical YouTube user. That depth of attention is a major reason brands invest in TikTok content and advertising.

Is TikTok used as a search engine?

Increasingly, yes. Ofcom found that 34% of UK consumers use video-sharing platforms like TikTok for daily searches, often for reviews, recommendations and how-to content. That makes TikTok keywords and search optimisation an important part of a brand's strategy.

Who is the most-followed person on TikTok?

Khaby Lame has been the most-followed creator on TikTok since he overtook Charli D'Amelio in June 2022.

A short history of TikTok

• September 2016: ByteDance launches Douyin, the short-video app, in China.
• 2017: ByteDance launches TikTok internationally and acquires Musical.ly.
• August 2018: Musical.ly is merged into TikTok, bringing its users and features with it.
• June 2020: India bans TikTok, citing data privacy and security concerns.
• 2021: TikTok passes one billion monthly active users.
• 2021 onwards: longer videos, LIVE and TikTok Shop turn the app into an entertainment, search and shopping platform.

What these statistics mean for brands

• Reach is enormous, but attention is the real asset. Users spend long sessions on TikTok, so content that holds attention gets distributed further.
• It's not just for teenagers. In the UK, 25 to 34-year-olds are the largest adult group, so TikTok works for brands targeting adults.
• Search is part of the strategy. People search TikTok for recommendations, so clear captions, on-screen text and keywords help content get found.
• Commerce is built in. With TikTok Shop and LIVE, discovery and purchase can happen in the same place.

Frequently asked questions

How many users does TikTok have in 2026?

TikTok's ad tools can reach around 2.21 billion people worldwide (DataReportal, April 2026). TikTok reports 189 million monthly users in the EU and more than 200 million in the US.

How many people use TikTok in the UK?

Around 26.8 million adults aged 18 and over, according to DataReportal.

How long do people spend on TikTok each day?

On Android, the typical user spends about 1 hour 37 minutes a day on TikTok, more than on YouTube.

What age group uses TikTok the most in the UK?

Among UK adults, 25 to 34-year-olds are the largest group of TikTok users.

Need help with TikTok?

Our TikTok agency team helps premium brands turn these numbers into a strategy that reaches the right audience.