The Best Time To Post On TikTok (2023/24)

TikTok has created a platform for people to share their creativity. Whether it’s making short videos or posting photos, TikTok is a great platform for all ages.

Social media is a time-sensitive game. The trick to getting maximum exposure on a platform like TikTok (as with any social media platform) is timing. You have to post at the right time. With so many options and different things to post about, it can be hard to know when you should be posting your content. 

To help you out, we have put together this guide on the best times to post on TikTok in the UK.

  • Monday: 6am, 10am, 10pm
  • Tuesday: 2am, 4am, 9am
  • Wednesday: 7am, 8am, 11pm
  • Thursday: 9am, 12pm, 7pm
  • Friday: 5am, 1pm, 3pm
  • Saturday: 11am, 7pm, 8pm
  • Sunday: 7am, 8am, 4pm

While knowing these statistics may be helpful, the best time to post on TikTok will ultimately depend on your target audience. 

Think of the demographic you’re trying to reach, and consider when they might be using the app. After all, the younger demographic is more likely to be active on social media during the evening hours than a middle-aged professional. 

For instance, if you’re looking to reach a younger audience, you’ll want to focus on the later afternoon or early evening times. Whereas if you’re targeting an older generation, it may be better for your content to go live in the morning. If you’re unsure about what times will work best for your audience, TikTok’s Analytics feature to help you determine when your audience is most active.

TikTok Analytics

If you can’t figure out when to post on TikTok, analytics can help. But what is TikTok analytics?

TikTok analytics allows you to see how your content is performing on the platform. It differs from other analytic tools because it focuses on the performance of your video; rather than the popularity of your account or feed. 

TikTok analytics uses several factors to determine how well a video has performed after posting: it measures reach, views, likes, comments, and shares. It can also show you what time of day, and day of the week, was the most popular for posting a specific type of video. You can use this tool to help you figure out the best posting schedule for your target audience.

When you post on TikTok, you are usually hoping to get more likes, comments, and shares than everyone else. It can sometimes feel like a popularity contest—is my post going to get more likes than this other one? Is mine going to get more likes than the last one I posted?

Here is how to get more likes, views and followers on TikTok:

Create quality content

People today are bombarded with ads and distractions, so if your video isn’t captivating right away, it will get buried under everything else. You need to make sure that your content is interesting enough to draw in viewers.

Use your username as an attention grabber

Your username should be unique enough that people remember it even if they don’t watch your video. It should also be catchy enough to stand out from other usernames. 

Post at the right time of day

You want to post when people are most likely online and most likely to engage with your content. This changes on an almost hourly basis, so do some research and figure out when your audience will be able to see your post.

Create content tailored to your audience

TikTok is a platform that allows you to submit pictures and videos based on the theme of the day. Posting content relating to TikTok’s themes gives potential viewers an incentive to follow you because they know what kinds of things they can find in your feed.

Don’t forget about hashtags

On TikTok, hashtags are used as modifiers for search terms relevant to your video. Hashtags should be specific enough that viewers can find the video easily; but broad enough that they get viewed by those who aren’t specifically looking for a particular video.

Are you posting on TikTok too often?

You may feel as though you’re on a roll and producing content at a great pace, but posting too much on TikTok could actually hurt your chances of growing an audience. 

So how much should you post

That’s going to depend on what kind of account you have and what your audience is most interested in. Some TikTok creators post upwards of 10 videos per day, while others have found success by posting less than five times per week. There are pros and cons to both strategies.

If you’re putting out a lot of content, you risk over-saturating the algorithm with your stuff. This might be especially problematic if you’re using similar hashtags, sounds, or editing styles for all your clips. While it might seem like the more content you can produce will increase your chances of going viral, the opposite is actually true: A few high-quality posts tend to perform better than dozens of low-quality ones.

How can we help?

Our London based team can help you with creative content, advertising, and growth strategies to ensure your social media goals are met.

Digital Marketing has never been more accessible, and as a result, your business can now have a digital marketing agency that is specialised in TikTok and other social media platforms, specifically focused on your needs. With all of the new features that are constantly being added to these apps, it is imperative to have someone by your side who is able to stay one step ahead. It can be difficult trying to manage all of the different aspects of marketing these days. This is where our social media agency can help.

We can help you grow your TikTok account by creating the perfect social media marketing strategy, based on your business goals. Whether you want more followers or views, 303 has the tools and experience to get you there.

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