The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
Why Your Hotel's Best Marketing Channel Might Be Your Comment Section
October 29, 2026
Hospitality brands reply to just 6% of social comments and DMs. This guide shows luxury hotels and restaurants how to treat the comment section as a sales channel, with response targets, a luxury tone of voice, escalation rules and the metrics that prove revenue impact.
The Best Social Media Agencies for Luxury Restaurants and Members' Clubs in London
October 28, 2026
A guide to the best social media agencies for luxury restaurants and members' clubs in London, comparing six specialists on creative standards, hospitality experience and fit, with the questions to ask before you hire.
How Much Should a Luxury Fashion Brand Spend on Meta Ads?
October 26, 2026
A practical guide to Meta Ads budgets for luxury fashion brands: 2026 benchmarks, why MER beats Meta-reported ROAS, budget splits by spend tier, creative testing and the signals that say when to scale.
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Organic Social
All
May 26, 2025
Why are YouTube Shorts Important for Luxury Brands
Performance Marketing
All
May 21, 2025
Master These 8 PPC Metrics to Scale Performance, Not Just Spend
Organic Social
All
May 18, 2025
What is Organic Reach, and How Can You Improve Yours?
Performance Marketing
All
May 12, 2025
How to Improve Email Deliverability and Avoid Spam Filter for Premium Brands
Extra
All
April 29, 2025
The Met Gala 2025: Everything You Need to Know
Creative
All
April 23, 2025
We Used to Shoot for the Screen. Now We Shoot for the Scroll.
Extra
All
April 22, 2025
What Went Down in the Desert: Coachella 2025 Roundup
Email Marketing
All
April 17, 2025
The Essential Email Marketing Metrics You Need to Track
Brand News
All
April 14, 2025
Sult Is Coming - Here’s Everything We Know So Far
Organic Social
All
Digital
All
April 11, 2025
Your Ultimate Guide to the Instagram Explore Page
Organic Social
All
April 3, 2025
How to Use Content Pillars for Your Premium Brand
Brand News
All
April 1, 2025
Exploring the Rolex Land-Dweller: A New Era in Luxury Timepieces
Start here
Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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