The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
Why Your Hotel's Best Marketing Channel Might Be Your Comment Section
October 29, 2026
Hospitality brands reply to just 6% of social comments and DMs. This guide shows luxury hotels and restaurants how to treat the comment section as a sales channel, with response targets, a luxury tone of voice, escalation rules and the metrics that prove revenue impact.
The Best Social Media Agencies for Luxury Restaurants and Members' Clubs in London
October 28, 2026
A guide to the best social media agencies for luxury restaurants and members' clubs in London, comparing six specialists on creative standards, hospitality experience and fit, with the questions to ask before you hire.
How Much Should a Luxury Fashion Brand Spend on Meta Ads?
October 26, 2026
A practical guide to Meta Ads budgets for luxury fashion brands: 2026 benchmarks, why MER beats Meta-reported ROAS, budget splits by spend tier, creative testing and the signals that say when to scale.
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Creative
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Organic Social
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November 27, 2024
Strategies for Brands to Engage Gen Z in 2025
Organic Social
All
November 25, 2024
Future Trends in Social Media Marketing: What to Expect in 2025
Organic Social
All
November 22, 2024
Leveraging TikTok Analytics for Insights and Reporting
Brand News
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Creative
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November 20, 2024
Jaguar's Rebrand Hits the Brakes on Luxury
Brand News
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Creative
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September 25, 2024
Brian Cox Takes the Lead as "World’s Scariest Boss" in ASICS' Mental Health Campaign
Brand News
All
Creative
All
September 18, 2024
Influencers to Take Center Stage at Paris Fashion Week
Brand News
All
September 16, 2024
LOEWE and On’s New Cloudtilt Silhouette is Built for Dynamic Movement
Brand News
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September 5, 2024
Quiet Luxury Meets Comfort: Loro Piana × New Balance’s Unexpected Alliance
Organic Social
All
September 4, 2024
Instagram Introduces Public Comments for Stories
Brand News
All
September 3, 2024
Celebrating 100 Years of Loro Piana
Brand News
All
August 29, 2024
Nike Scores Big: Multi-Year Deal with FC Como Women
Brand News
All
August 20, 2024
Charli XCX Brings a 'Brat' Vibe to SKIMS' Latest Collection
Start here
Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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