The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
The Best Video Production Agencies for Luxury Car Brands
November 13, 2026
A guide to video production partners for luxury car brands, organised by specialism: integrated creative and performance, production-plus-agency, CGI and VFX, and manufacturer content at scale. Includes what to check before briefing, a brief-to-partner matching table and the questions to ask before you sign.
Why Luxury Skincare Brands Are Losing Ground to Indie Brands on Social (And What to Do About It)
November 12, 2026
Indie beauty brands are growing their share of social influence far faster than the big portfolio houses. This piece explains why luxury skincare is losing ground, from broadcast-style content and one-off creator deals to slow platform shifts, and the five changes heritage brands can make to win it back.
The Best Google Ads Agencies for Luxury Fashion Brands in the UK
November 11, 2026
A comparison of Google Ads agencies for luxury fashion brands in the UK, covering what makes luxury search different, how each agency is positioned, the questions to ask in a first meeting, the red flags to watch for, and what a well-run luxury account looks like.
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Organic Social
All
November 28, 2024
Maximising Opportunities with TikTok's Affiliate Marketing Program
Creative
All
Organic Social
All
November 27, 2024
Strategies for Brands to Engage Gen Z in 2025
Organic Social
All
November 25, 2024
Future Trends in Social Media Marketing: What to Expect in 2025
Organic Social
All
November 22, 2024
Leveraging TikTok Analytics for Insights and Reporting
Brand News
All
Creative
All
November 20, 2024
Jaguar's Rebrand Hits the Brakes on Luxury
Brand News
All
Creative
All
September 25, 2024
Brian Cox Takes the Lead as "World’s Scariest Boss" in ASICS' Mental Health Campaign
Brand News
All
Creative
All
September 18, 2024
Influencers to Take Center Stage at Paris Fashion Week
Brand News
All
September 16, 2024
LOEWE and On’s New Cloudtilt Silhouette is Built for Dynamic Movement
Brand News
All
September 5, 2024
Quiet Luxury Meets Comfort: Loro Piana × New Balance’s Unexpected Alliance
Organic Social
All
September 4, 2024
Instagram Introduces Public Comments for Stories
Brand News
All
September 3, 2024
Celebrating 100 Years of Loro Piana
Brand News
All
August 29, 2024
Nike Scores Big: Multi-Year Deal with FC Como Women
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Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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