The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
The Best Video Production Agencies for Luxury Car Brands
November 13, 2026
A guide to video production partners for luxury car brands, organised by specialism: integrated creative and performance, production-plus-agency, CGI and VFX, and manufacturer content at scale. Includes what to check before briefing, a brief-to-partner matching table and the questions to ask before you sign.
Why Luxury Skincare Brands Are Losing Ground to Indie Brands on Social (And What to Do About It)
November 12, 2026
Indie beauty brands are growing their share of social influence far faster than the big portfolio houses. This piece explains why luxury skincare is losing ground, from broadcast-style content and one-off creator deals to slow platform shifts, and the five changes heritage brands can make to win it back.
The Best Google Ads Agencies for Luxury Fashion Brands in the UK
November 11, 2026
A comparison of Google Ads agencies for luxury fashion brands in the UK, covering what makes luxury search different, how each agency is positioned, the questions to ask in a first meeting, the red flags to watch for, and what a well-run luxury account looks like.
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Brand News
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August 20, 2024
Charli XCX Brings a 'Brat' Vibe to SKIMS' Latest Collection
Organic Social
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August 20, 2024
Creating a Powerful Personal Brand on TikTok for Content Creators
Brand News
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August 14, 2024
Daniel Craig Takes Center Stage in LOEWE's FW24 Men's Campaign
Organic Social
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August 8, 2024
Adam Mosseri Announces Instagram's New Focus on "Views" as the Primary Metric
Organic Social
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August 7, 2024
Understanding Pinterest's Q2 Growth Slowdown
Creative
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August 6, 2024
Pharrell Williams Advocates for the Return of Arts Competitions in the Olympics by 2028
Brand News
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July 31, 2024
Swatch & Omega's Latest Blue MoonSwatch Is as Scarce as a Blue Moon
Brand News
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Creative
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July 31, 2024
Jacquemus Takes a Stylish Spin on Olympic Hurdles
Performance Marketing
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July 24, 2024
Google's Cookie Conundrum: The Unexpected Delay in Third-Party Cookie Removal
Organic Social
All
Performance Marketing
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July 18, 2024
Navigating Google Analytics 4: A Comprehensive Setup Tutorial for 2024
Brand News
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Creative
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July 18, 2024
Dream-Inspired Luxury Axel Arigato Launches FW24 Collection
Brand News
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Creative
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July 18, 2024
Discover the Exciting Collaboration: Lewis Hamilton x Dior
Start here
Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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