Digital marketing for premium beauty brands

We run paid social, paid search, organic social, email and influencer marketing for skincare, haircare, fragrance and beauty brands, with all content and creative produced in-house so every channel looks and sounds like the brand.

We write and brief creative to platform policies and advertising standards from the start: showing the product, the routine and real experiences rather than promising results, and we keep creators briefed on what they can and cannot say.

More than most expect. Paid social performs best with a steady flow of new creative, so we plan shoots to produce dozens of ad variations, Reels and stills at once, alongside UGC and creator content.

Yes. We lean on mood, story, notes described in plain language and real reactions from creators and customers, then use sampling, discovery sets and email to turn interest into a full-size purchase. For Lumira, retention marketing now drives a third of revenue.

Yes. We source, brief and shoot creator content ourselves, as we did for Herbal Essences across 10 launches, then license it for use across paid social, organic and email.

One monthly report across channels, led by new customer revenue, repeat purchase, lifetime value and blended MER, alongside platform metrics.