Premium and luxury wellness

Digital marketing for premium wellness brands

Paid social, paid search, organic social, email and content for wellness, fitness, nutrition and home health brands. Creative that earns trust, built on proof and measured on revenue.

Phoenix Gravity water filter studio shoot by 303WaterRower walnut rowing machine shot by 303Ancient and Brave True Biome product shot by 303
Trusted by wellness, fitness and nutrition brands
The challenge

Wellness is bought on trust. Your marketing has to earn it.

Wellness customers research hard before they buy. They compare claims, read reviews, watch demos and want to see real people getting real results, whether it's a water filter, a rowing machine or a daily supplement.

The brands that win pair premium positioning with proof: content that educates, ads that show the product working, and email that turns a first order into a routine.

01

Claims under scrutiny

Health and wellness ads face tighter platform policies, so creative has to persuade without overpromising.

02

Long consideration

High-ticket equipment and home health products need nurturing across weeks, not one-click impulse buys.

03

A hunger for content

Meta, TikTok and YouTube reward fresh, native creative. One brand shoot a year won't keep up.

04

Retention is the margin

Refills, replenishment and subscriptions are where wellness brands make their money. Most leave it to chance.

Results for wellness brands
+264%

Year-on-year Meta revenue for WaterRower in 2024

£451k

New customer revenue for Phoenix Gravity water filters

-32%

Lower cost per acquisition year on year for Fresh Fitness Food

4.5:1

Average Meta ROAS for Puresport after their relaunch

What we do for wellness brands

Every channel, one team, built on content that earns trust.

Paid, organic, email and creative planned together, so the proof you show in an ad is the same story your customer hears in their inbox.

Paid social

Meta, TikTok and Pinterest that turn curiosity into first orders

Proof-led prospecting, demo and comparison ads, and a weekly creative testing pipeline that keeps CPA down as you scale spend.

  • Advantage+ and catalogue campaigns
  • Policy-safe health and wellness creative
  • UGC and creator-led ad formats
  • Retargeting through long consideration
Paid social →
Paid search

Capture intent when people search for the solution

Google Search, Shopping and Performance Max built on a clean product feed, with brand defence and bidding tuned to margin and lifetime value.

  • Feed optimisation and Merchant Center
  • Problem and comparison keyword strategy
  • YouTube and Demand Gen for education
  • New vs returning customer reporting
Paid search →
Organic social

A community that trusts you before it buys from you

Instagram, TikTok and YouTube content that educates and inspires: routines, rituals, expert voices and real results, plus daily community management.

  • Content pillars and calendar by platform
  • Educational and explainer series
  • Community management and listening
  • YouTube for high-consideration products
Organic social →
Email and CRM

Turn a first order into a daily ritual

Klaviyo flows built around how wellness products are actually used: onboarding, refills, replenishment and subscriptions, designed to look as premium as the product.

  • Welcome, browse and basket flows
  • Onboarding and how-to sequences
  • Replenishment and refill reminders
  • VIP, win-back and referral journeys
Email marketing →
Content and creative

Content made for social and ads, at the volume they need

Our in-house team shoots, edits and designs everything: studio and lifestyle shoots, product demos, UGC and creator content, and dozens of ad variations from every shoot.

  • Photography and video production
  • UGC, creator and founder-led content
  • Motion graphics and ad iterations
  • Cut-downs for every platform and format
Content and creative →
Influencer and creators

Credible voices your customers already listen to

Creators, coaches and experts matched to your brand, briefed to stay on message, with their content licensed and reused across paid and organic.

  • Creator sourcing and vetting
  • Briefs that protect claims and tone
  • Seeding, gifting and paid partnerships
  • Whitelisting for paid social
Influencer marketing →
Content for social and ads

Creative is the biggest lever in wellness marketing

Platforms now find the audience for you. What decides results is the creative: how clearly it shows the product working and how often it's refreshed. So we produce it in-house, at volume, for every channel.

Product demos and comparisons

Showing the filter, the stroke or the scoop in action, side by side with the alternative.

UGC and creator content

Real routines from real customers and creators, briefed to stay on brand and on claim.

Expert and founder-led

Podcast clips, explainers and founder stories that build authority and trust.

Studio and lifestyle shoots

Premium stills and film that hold the brand standard across ads, social and email.

Ad iteration at scale

Hooks, formats and cut-downs from every shoot. For Ancient and Brave we built 40+ variations for Meta testing.

Education series

Carousels, Reels and YouTube content that answer the questions customers ask before buying.

The wellness customer journey

Planned around how wellness customers actually buy

Each stage needs a different job from each channel. We map the journey first, then give every channel a clear role.

Stage
Paid social
Paid search
Organic and content
Email
Discovery
Problem-led hooks, demos and UGC
YouTube and Demand Gen education
Explainers, routines, expert voices
Pop-up and quiz capture
Consideration
Comparisons, reviews, retargeting
Brand and comparison terms
Results, FAQs and myth-busting
Welcome and education series
Purchase
Catalogue and offer-led closers
Shopping and Performance Max
Social proof and community
Browse and basket recovery
Onboarding
Exclude buyers; upsell accessories
Protect brand terms
How-to and setup content
Onboarding and how-to flows
Loyalty
Replenishment and new launches
Refill and accessory search
Community and creator content
Refills, subscriptions, VIP, referrals
Wellness work

Proof-led creative, measurable growth

WaterRower · Full service

Premium home fitness, sold on design and feel

As WaterRower and NOHrD's full-service UK partner, 303 runs paid social, Google Ads, email and creative, showcasing handcrafted rowing machines and home gym equipment to buyers who care how it looks as much as how it performs.

+264%
YoY Meta revenue (2024)
+301%
YoY Google Ads AOV
+24%
Email campaign conversion rate
Read the case study
WaterRower rowing machine at home, shot by 303WaterRower workout email designed by 303
Phoenix Gravity comparison ad by 303Phoenix Gravity jug filter Meta ad by 303
Phoenix Gravity · Full service

Making clean water a must-have for premium homes

Since 2024, 303 has run Phoenix Gravity's performance marketing, organic social and creative. We built a clear funnel: capture intent on Search and Shopping, spark discovery on Meta with proof-first storytelling, and keep customers coming back for filters.

£451k
New customer revenue
573%
Returning customer revenue
139%
Scaled spend
Read the case study
How we work

From audit to always-on in five steps

01

Audit

Ad accounts, feed, social, Klaviyo and creative reviewed together to find where revenue leaks and where trust breaks.

02

Journey and strategy

We map how your customers research and buy, then give every channel a clear job and target.

03

Content production

Shoots, UGC and creator content planned for every format at once: ads, Reels, YouTube, stills and email.

04

Launch and test

Campaigns live with weekly creative testing, so new winners are ready before the last ones fatigue.

05

Report on revenue

One monthly view across channels, led by new customers, repeat purchase and lifetime value.

What we measure

The numbers wellness brands actually run on

Platform ROAS flatters. We report the metrics that show whether you're building customers who stay.

Metric
Why it matters for wellness
New customer revenue
Shows real growth, not just re-selling to existing buyers
Repeat and subscription rate
Refills and replenishment are where the margin lives
Customer lifetime value
Tells you how much you can afford to pay for a new customer
Blended MER
Total revenue against total spend: the number that can't double-count
Creative hit rate
How many new ads beat the control, and how fast we find them
Email share of revenue
The health of the owned channel you don't pay per click for
FAQs

Questions wellness brands ask us

What does a luxury wellness marketing agency do?
+

We run paid social, paid search, organic social, email and influencer marketing for wellness, fitness, nutrition and home health brands, with all content and creative produced in-house so every channel looks and sounds like the brand.

How do you handle health claims in ads?
+

We write and brief creative to platform health and wellness policies from the start: showing the product, the routine and real experiences rather than making medical promises, and we keep creators briefed on what they can and can't say.

How much content do wellness brands need for social and ads?
+

More than most expect. Paid social performs best with a steady flow of new creative, so we plan shoots to produce dozens of ad variations, Reels and stills at once, alongside UGC and creator content.

Can you market high-ticket products like fitness equipment?
+

Yes. For WaterRower and NOHrD we combine Google Shopping, Meta, YouTube and email to nurture buyers through a longer consideration window, and report on revenue rather than clicks.

Do you work with subscription and replenishment brands?
+

Yes. From water filter refills to supplements and meal plans, we build Klaviyo flows and paid audiences around repeat purchase, so acquisition and retention work together.

How do you report results?
+

One monthly report across channels, led by new customer revenue, repeat purchase, lifetime value and blended MER, alongside platform metrics.

Start with an audit

Let's grow your wellness brand, without losing what makes it premium

We'll review your ads, feed, social, email and creative side by side and show you where the next stage of growth will come from.