Premium and luxury automotive

Digital marketing for premium automotive brands

Organic social, paid social, paid search, email and content for car brands, dealers, marketplaces and auction houses. Cinematic creative that sells the feeling of ownership, measured on enquiries, bids and revenue.

Book an automotive auditSee the work
JAECOO 8 on the coast with its owner, Odyssey shoot by 303Driver in a red Ferrari, Elev8 content by 303JAECOO 5 World Cup football shoot portrait by 303
Trusted by car brands, marketplaces and auction houses
JAECOO
Collecting Cars
Car & Classic
Bonhams
The Little Car Co
The challenge

A car is bought on feeling. Your marketing has to earn it long before the test drive.

Premium car buyers research for months. They watch reviews, follow owners, compare specs and scroll the brand's feed long before they enquire, whether it's a new SUV, a classic at auction or a weekend supercar.

The brands that win look the part on every platform, show real people living with the car, and turn attention into enquiries, bids and test drives with paid media built around a long buying cycle.

01

A crowded premium market

New entrants and established marques chase the same buyers. Spec sheets won't set you apart; a recognisable look and story will.

02

Long, high-value decisions

Buyers take weeks or months to decide, so marketing has to stay present and useful across the whole journey, not just the launch.

03

Video-first platforms

Instagram, TikTok and YouTube reward cinematic, native video. Repurposed TV ads and brochure shots get scrolled past.

04

Measuring what matters

Enquiries, test drives, bids and consignments matter more than likes. Most reporting stops at reach.

Results for automotive brands
£620M

Bid value attributed to Meta ads for Collecting Cars

7.3M

Views on social content produced for Car & Classic

3.44M

JAECOO YouTube views in a single month

629%

More clicks for Elev8's premium vehicle search campaigns

What we do for automotive brands

Every channel, one team, built on content that sells the drive.

Organic, paid, email and creative planned together, so the car someone falls for on Instagram is the one they enquire about, bid on or book a test drive in.

Paid social

Meta and TikTok that turn attention into enquiries and bids

Model-led prospecting, auction and stock ads, and a weekly creative testing pipeline that keeps cost per lead down as you scale spend.

  • Lead, catalogue and Advantage+ campaigns
  • Auction, stock and model launch creative
  • Owner, creator and presenter-led formats
  • Retargeting through a long buying cycle
Paid social →
Paid search

Capture buyers when they search for the car

Google Search, Performance Max and YouTube built around models, stock and locations, with bidding tuned to qualified enquiries rather than cheap clicks.

  • Model, stock and location campaigns
  • Lead quality and offline conversion tracking
  • YouTube for launches and new markets
  • Enquiry and test drive reporting
Paid search →
Organic social

A feed people follow for the cars and the culture

Instagram, TikTok, YouTube, Facebook and X content with a clear job for each platform: hero films, series, Shorts, launches and events, plus daily community management and social listening.

  • Platform roles and content pillars by model
  • Recurring series and presenter-led YouTube
  • Community management and social listening
  • Events, launches and partnerships
Organic social →
Email and CRM

Keep buyers warm from first enquiry to handover

Klaviyo and CRM journeys built around how cars are actually bought: enquiry nurture, new stock and auction alerts, ownership and events, designed to look as premium as the car.

  • Enquiry and test drive nurture
  • New stock and auction alerts
  • Ownership, service and event invites
  • Win-back and referral journeys
Email marketing →
Content and creative

Content made for social and ads, at the volume they need

Our in-house team shoots, edits and designs everything: cinematic car films, owner and lifestyle shoots, event coverage, presenter-led content and dozens of ad variations from every shoot.

  • Car photography and film production
  • Owner, creator and presenter-led content
  • Motion graphics and ad iterations
  • Cut-downs for every platform and format
Content and creative →
Influencer and creators

Voices car buyers already trust

Automotive creators, presenters and lifestyle talent matched to your brand, briefed to stay on message, with their content licensed and reused across paid and organic.

  • Creator sourcing and vetting
  • Briefs that protect the brand and the facts
  • Drives, events and paid partnerships
  • Whitelisting for paid social
Influencer marketing →
Content for social and ads

Creative is the biggest lever in automotive marketing

Platforms now find the audience for you. What decides results is the creative: how the car looks, how it makes people feel and how often it's refreshed. So we produce it in-house, at volume, for every channel.

Hero films and launches

Cinematic films planned with cut-downs, Reels and Shorts from day one, so one shoot fuels a whole campaign.

UGC and creator content

Owners, creators and presenters showing real life with the car, briefed to stay on brand and on fact.

Lifestyle over specs

Each model gets its own world and audience, so followers can tell them apart at a glance.

Studio and lifestyle shoots

Premium stills and film that hold the brand standard across ads, social, email and press.

Ad iteration at scale

Hooks, formats and cut-downs from every shoot. For Car & Classic we produced 250+ assets that earned 7.3M views.

Events and moments

Goodwood, launches, auctions and partnerships turned into content people actually watch.

JAECOO Odyssey-inspired coastal shoot by 303Blacklane chauffeur with a passenger, shot by 303The Little Car Company car on trackPresenter at Elev8's premium car showroom, shot by 303Classic Porsche 911 at the Bonhams Zoute SaleDriving the JAECOO 7 through London, shot by 303
See our ad creative library
The automotive buyer journey

Planned around how car buyers actually buy

Each stage needs a different job from each channel. We map the journey first, then give every channel a clear role.

Stage
Paid social
Paid search
Organic and content
Email
Discovery
Hero films, lifestyle hooks and creators
YouTube and Demand Gen for launches
Series, Shorts and event content
Launch and newsletter sign-ups
Consideration
Model, stock and auction retargeting
Model, comparison and location terms
Walkarounds, reviews and owner stories
Enquiry nurture and new stock alerts
Enquiry
Lead form, test drive and bid ads
Performance Max and stock campaigns
Social proof and community
Test drive and enquiry follow-up
Handover
Exclude buyers; promote accessories
Protect brand terms
Handover and ownership content
Welcome to ownership flows
Loyalty
New models, events and trade-in
Service and trade-in search
Owner community and events
Service, events, referrals, upgrades
Automotive work

Cinematic creative, measurable growth

JAECOO · Organic social

A new premium SUV brand, rebuilt as a lifestyle brand on social

In spring 2026 JAECOO appointed 303 to run its UK organic social across Instagram, Facebook, YouTube and X. We gave every model its own world, a cinematic look and an always-on content engine, from World Cup films to The Odyssey x JAECOO 8 campaign.

+25%
Instagram followers in four months
+408%
Instagram engagement from The Odyssey campaign
92%
Positive sentiment across 20,900+ monthly conversations
Talk to us about automotive
JAECOO 7 Black Luxury on a London street, shot by 303Inside the JAECOO 8 by the sea, Odyssey shoot by 303
Lancia Delta Integrale on a Welsh mountain road, shot by 303 for Collecting CarsPorsche 911 GT3 content for Collecting Cars by 303
Collecting Cars · Paid social and creative

Premium car auctions, scaled internationally on paid social

Collecting Cars had a strong brand in the automotive space but wanted to scale how paid social drove bids to its premium and luxury auctions, in the UK and abroad. 303 built the creative and ran the campaigns, from SOLD ads and auction carousels to TikTok.

£620M
Bid value attributed to Meta ads
2.2M
TikTok views in the first 28 days
655%
Increase in ad spend in 12 months
Read the case study
Car & Classic · Content
7.3M

Views on 250+ social assets for the classic car marketplace

Read more →
Elev8 · Paid search
629%

More clicks and 118% more conversions for a premium vehicle specialist

Read more →
The Little Car Co · Paid search
137%

More lead form submissions in new international markets

Read more →
Bonhams · Organic social
12.4k

Views on Zoute Sale content, part of social for Bonhams' car auctions

Read more →
How we work

From audit to always-on in five steps

01

Audit

Ad accounts, CRM, social, YouTube and creative reviewed together to find where enquiries leak and where the brand falls flat.

02

Journey and strategy

We map how your customers research and buy, then give every channel a clear job and target.

03

Content production

Shoots, events and creator content planned for every format at once: hero films, Reels, Shorts, stills and email.

04

Launch and test

Campaigns live with weekly creative testing, so new winners are ready before the last ones fatigue.

05

Report on revenue

One monthly view across channels, led by enquiries, test drives, bids and revenue.

What we measure

The numbers automotive brands actually run on

Platform ROAS flatters. We report the metrics that show whether you're building customers who stay.

Metric
Why it matters for automotive
Qualified enquiries
Leads that turn into test drives and sales, not just form fills
Cost per test drive or bid
The real cost of moving a buyer to the next step
Engagement rate
Shows whether content builds desire, not just reach
Blended MER
Total revenue against total spend: the number that can't double-count
Creative hit rate
How many new ads beat the control, and how fast we find them
Owned audience growth
Followers, subscribers and CRM contacts you don't pay to reach again
From The Journal

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FAQs

Questions automotive brands ask us

Get in touch
What does a luxury automotive marketing agency do?
+

We run organic social, paid social, paid search, email and influencer marketing for car brands, dealers, marketplaces and auction houses, with all content and creative produced in-house so every channel looks and sounds like the brand.

Does TikTok work for premium car brands?
+

Yes, when it's treated as a craft channel. Native, cinematic video and the right creators reach future buyers early, and paid TikTok can drive real results. For Collecting Cars we generated 2.2 million TikTok views in the first 28 days.

How much content do automotive brands need for social?
+

More than most expect. For JAECOO a typical month is 10 to 15 Instagram posts, 20+ Stories, two long-form YouTube films and 20 Shorts, plus content for Facebook and X, all planned from a few well-run shoots.

Can you drive enquiries and test drives, not just awareness?
+

Yes. We combine Meta, Google Search, Performance Max and YouTube with enquiry tracking, so campaigns optimise for qualified leads. For Elev8, clicks rose 629% and conversions 118% while cost per click fell 66.7%.

Do you work with marketplaces and auction houses?
+

Yes. We've built creative and paid social for Collecting Cars, content for Car & Classic and organic social for Bonhams, driving bids and community around each sale.

How do you report results?
+

One monthly report across channels, led by enquiries, test drives, bids and revenue, alongside platform metrics.

Start with an audit

Let's grow your automotive brand, without losing what makes it premium

We'll review your ads, social, YouTube, CRM and creative side by side and show you where the next stage of growth will come from.

Book an automotive audithey@303.london

Expertise across premium and luxury industries

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