The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
The Best Video Production Agencies for Luxury Car Brands
November 13, 2026
A guide to video production partners for luxury car brands, organised by specialism: integrated creative and performance, production-plus-agency, CGI and VFX, and manufacturer content at scale. Includes what to check before briefing, a brief-to-partner matching table and the questions to ask before you sign.
Why Luxury Skincare Brands Are Losing Ground to Indie Brands on Social (And What to Do About It)
November 12, 2026
Indie beauty brands are growing their share of social influence far faster than the big portfolio houses. This piece explains why luxury skincare is losing ground, from broadcast-style content and one-off creator deals to slow platform shifts, and the five changes heritage brands can make to win it back.
The Best Google Ads Agencies for Luxury Fashion Brands in the UK
November 11, 2026
A comparison of Google Ads agencies for luxury fashion brands in the UK, covering what makes luxury search different, how each agency is positioned, the questions to ask in a first meeting, the red flags to watch for, and what a well-run luxury account looks like.
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Organic Social
All
July 10, 2024
15 TikTok Niches Exploding in Popularity (2026 Luxury Edition)
Brand News
All
Creative
All
July 9, 2024
Porsche's 'The Art of Dreams' Takes Provence by Storm
Organic Social
All
July 4, 2024
Instagram Reveals Insider Growth Tips in Brand New Official Podcast
Organic Social
All
June 27, 2024
YouTube Integrates Google Lens for Image-Based Search
Brand News
All
June 18, 2024
Introducing the Mission on Earth Collection by OMEGA
Creative
All
June 18, 2024
Campaign by British Heart Foundation Honours Young Football Fans
Performance Marketing
All
June 13, 2024
TikTok Ads Failing to Convert? How To Fix It
Organic Social
All
June 13, 2024
Instagram Chief Reveals the Secrets Behind the App's Algorithms
Creative
All
Performance Marketing
All
June 4, 2024
TikTok Launches New Creator Management Tool for Influencers
Creative
All
June 4, 2024
Pride in London: Captivating Portraits Celebrate LGBT+ Community
Brand News
All
Organic Social
All
May 31, 2024
Connecting with Gen Z Requires Brands to Prioritise Purpose
Creative
All
Organic Social
All
May 30, 2024
2024 Olympics: The Global Stage for Brand Storytelling
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Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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