The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
The Best Video Production Agencies for Luxury Car Brands
November 13, 2026
A guide to video production partners for luxury car brands, organised by specialism: integrated creative and performance, production-plus-agency, CGI and VFX, and manufacturer content at scale. Includes what to check before briefing, a brief-to-partner matching table and the questions to ask before you sign.
Why Luxury Skincare Brands Are Losing Ground to Indie Brands on Social (And What to Do About It)
November 12, 2026
Indie beauty brands are growing their share of social influence far faster than the big portfolio houses. This piece explains why luxury skincare is losing ground, from broadcast-style content and one-off creator deals to slow platform shifts, and the five changes heritage brands can make to win it back.
The Best Google Ads Agencies for Luxury Fashion Brands in the UK
November 11, 2026
A comparison of Google Ads agencies for luxury fashion brands in the UK, covering what makes luxury search different, how each agency is positioned, the questions to ask in a first meeting, the red flags to watch for, and what a well-run luxury account looks like.
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Brand News
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January 10, 2025
LOEWE and On Kick Off 2025 with Fresh Cloudtilt 2.0 Sneaker Collaboration
Brand News
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Extra
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January 9, 2025
How Adanola Made It to Kendall Jenner’s Closet
Performance Marketing
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January 7, 2025
Luxury Fashion and Google Ads: A Guide to Winning in 2025
Organic Social
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Creative
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January 5, 2025
Organic vs. Paid Social Media - Which Drives Better Results for Luxury Brands?
Organic Social
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January 1, 2025
How to Get UGC on TikTok: 4 Simple Strategies for Premium Brands
Brand News
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December 24, 2024
Glenfiddich and Aston Martin Reveal Exciting New Global Partnership for Years to Come
Performance Marketing
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Extra
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December 23, 2024
Enhancing ROI Through Effective Facebook PPC Advertising Strategies
Brand News
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December 17, 2024
OMEGA Introduces New Seamaster Diver 300M Watch Collection
Brand News
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Creative
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December 5, 2024
Tom Holland: Brewing Up Sobriety and Breaking Into Beer
Brand News
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Creative
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December 5, 2024
Aimé Leon Dore Meets Porsche 993
Brand News
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December 3, 2024
Jaguar's Type 00: A Bold Step into the Electric Future
Performance Marketing
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December 2, 2024
Mastering CPM in Facebook (Meta) Ads - Strategies to Reduce Costs & Enhance Performance (Luxury Guide)
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Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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