LOEWE and On Kick Off 2025 with Fresh Cloudtilt 2.0 Sneaker Collaboration

As we step into 2025, LOEWE and On have teamed up once again, continuing their successful partnership with a fresh take on the Cloudtilt 2.0 sneaker. Originally introduced in May last year, this next phase brings new life to the popular silhouette, offering a variety of seasonally-refreshed colourways designed to elevate both style and performance.

The co-designed Cloudtilt 2.0 sneakers combine the best of Swiss engineering and Spanish luxury. Built with performance mesh and woven textiles, these kicks are designed for both durability and comfort. Rubber toe guards add extra protection, while additional padding on the tongue and collar ensures a snug fit. The sleek design is completed with a branded heel loop and LOEWE’s signature anagram subtly embossed on the side.

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Featuring CloudTec Phase midsole technology, these sneakers also boast an ultra-light sole made from EVA foam for enhanced cushioning, making them perfect for everyday wear. The ergonomic insole further supports comfort, blending functionality with LOEWE’s fashion-forward aesthetic.

This season’s colour palette showcases a mix of clean, crisp white bases paired with vivid pops of colour, exemplifying the balance of elegance and edge. The collection includes classic options like all-white, "White/Khaki," and "White/Orange," as well as a limited-edition "White/Navy" colorway, which will be available exclusively online. Other striking variations feature a gum outsole, including “Tan White/Gum” and “Black White/Gum.”

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As with every LOEWE x On collaboration, the Cloudtilt 2.0 sneakers prominently feature both brands' logos, with a joint silver logo adorning the tongue.

The latest LOEWE x On Cloudtilt 2.0 collection will be available starting January 8 via On’s website and select retailers. Don’t miss your chance to grab a pair and step into the new year in style!

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