The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
Why Your Hotel's Best Marketing Channel Might Be Your Comment Section
October 29, 2026
Hospitality brands reply to just 6% of social comments and DMs. This guide shows luxury hotels and restaurants how to treat the comment section as a sales channel, with response targets, a luxury tone of voice, escalation rules and the metrics that prove revenue impact.
The Best Social Media Agencies for Luxury Restaurants and Members' Clubs in London
October 28, 2026
A guide to the best social media agencies for luxury restaurants and members' clubs in London, comparing six specialists on creative standards, hospitality experience and fit, with the questions to ask before you hire.
How Much Should a Luxury Fashion Brand Spend on Meta Ads?
October 26, 2026
A practical guide to Meta Ads budgets for luxury fashion brands: 2026 benchmarks, why MER beats Meta-reported ROAS, budget splits by spend tier, creative testing and the signals that say when to scale.
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Digital
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Organic Social
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May 27, 2023
5 TikTok strategies for promoting your fashion brand
Digital
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Organic Social
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May 26, 2023
The Art of Analysing Facebook Ad Metrics to Boost Ad Performance
Digital
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Extra
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May 25, 2023
Boost Your Footprint: Advanced Techniques for Instagram Success
Digital
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May 24, 2023
From Zero to Hero: How Your Premium Brand Can Gain TikTok Fame
Performance Marketing
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Email Marketing
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May 23, 2023
Boost your premium brand with email marketing strategies
Extra
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May 21, 2023
Exploring the Potential of CBD Digital Marketing Strategies
Performance Marketing
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May 20, 2023
Unleashing the Potential of Brands with Google Performance Max
Digital
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May 19, 2023
How to Build a Strong Online Presence for Luxury Fashion Brands
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May 18, 2023
Why Brands Need to Embrace UGC in Marketing Strategy
Digital
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Performance Marketing
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May 18, 2023
Everything You Need to Know About Mastering GA4
Digital
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Organic Social
All
May 17, 2023
Should UK Premium Brands Invest in Instagram Verification?
Digital
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Performance Marketing
All
May 17, 2023
Email Marketing - 22 Free Tools To Save Time For Premium Brands
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Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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