10 Eye-Opening Statistics for TikTok in 2023

In the world of social media, TikTok has quickly risen to prominence, captivating millions of users worldwide with its engaging short-form videos and creative content. As of 2023, TikTok continues to dominate the social media landscape and has solidified its place as one of the most influential platforms on the internet.

In this blog post, we’ll explore the ten most impressive statistics that highlight the staggering impact and reach of TikTok in today’s digital age.

Over 2.5 Billion Downloads:

TikTok has crossed a significant milestone by surpassing 2.5 billion downloads across both Android and iOS devices. This incredible figure cements TikTok’s position as the sixth-most downloaded app of all time and underlines its immense popularity worldwide.

1 Billion Active Monthly Users:

As of 2023, TikTok has achieved the astonishing feat of reaching one billion active monthly users. This substantial user base demonstrates the platform’s ability to connect people across cultures and demographics, making it an integral part of the global social media landscape.

90 Minutes Average Daily Usage:

TikTok users are highly engaged, spending an average of 90 minutes per day on the platform. This impressive figure is a testament to TikTok’s addictiveness and its ability to captivate audiences with a never-ending stream of entertaining and shareable content.

63.5% of Users are Under 30:

TikTok is undeniably popular among the younger demographic, with approximately 63.5% of its users aged below 30 years old. This trend makes it an essential platform for brands and marketers looking to target the Gen Z and millennial audience.

84% of Users Discover New Music on TikTok:

The platform’s impact on the music industry is immense, as 84% of users report discovering new music through TikTok. This unique feature has turned TikTok into a powerful promotional tool for artists, as viral challenges and dances can quickly propel songs to the top of the charts.

Over 500 Million Users Engage with AR Filters Monthly:

TikTok’s augmented reality (AR) filters add a layer of fun and creativity to user-generated content. With over 500 million users engaging with AR filters every month, it is clear that these interactive features have become an integral part of the TikTok experience.

TikTok Users Create 20 Million New Videos Daily:

The TikTok community is incredibly active and dynamic, creating a staggering 20 million new videos every day. This non-stop flow of content ensures there is always something new and exciting for users to explore.

The Top TikTok Star Earned $12.5 Million in 2022:

TikTok has become a platform where content creators can turn their passion into a lucrative career. In 2022, the top TikTok earner made an astounding $12.5 million, showcasing the platform’s potential to transform ordinary individuals into social media stars.

75 Languages Supported:

TikTok’s global appeal is evident in the fact that it supports content creation in 75 different languages. This inclusivity has allowed creators from all around the world to connect with audiences on a more personal level.

90% of TikTok Users Access the App Multiple Times a Day:

Last but not least, TikTok’s addictiveness is highlighted by the fact that 90% of its users access the app multiple times throughout the day. This remarkable statistic speaks to the platform’s ability to keep users engaged and coming back for more.


The statistics surrounding TikTok’s popularity in 2023 paint a vivid picture of its unparalleled success in the social media landscape. With billions of downloads, a massive and highly engaged user base, and an ever-growing community of content creators, TikTok continues to redefine the way we consume and interact with online content.

As the platform evolves, it will be fascinating to see how TikTok shapes the future of social media and its impact on global culture.

1 Comment

  1. Eloise

    Hi, is there an official source for these statistics?


Submit a Comment

Your email address will not be published. Required fields are marked *

Sign Up For Our Newsletter

Sign up to the weekly newsletter to get insider knowledge, tips & tricks on digital marketing for direct to consumer brands.

KlaviyoSubscribe.attachToForms('#email_signup', { hide_form_on_success: true, success_message: "Thank you for signing up!" });