When to know that you’re ready for a Marketing Agency
When you find the right marketing agency, it can feel like magic. They can take your business to new heights and help you make more money than you ever thought possible.
What does a marketing agency do?
Marketing agencies are full-service support systems to help businesses grow their brand. Working with a team of expert marketers can help put your company on the map and set you up for success.
The job of an agency is to help businesses get more clients. To do this, they use a variety of online and offline marketing techniques to spread awareness of your business, drive traffic to your website, and convert leads into customers.
Ways they can help
A Marketing Strategy
Planning out how to meet your business goals using marketing tactics.
A Digital Marketing Strategy
Including search engine optimisation (SEO), PPC, social media ads and others.
Creating content like articles, videos, ebooks, and other materials that help build awareness for your brand.
Branding and design
Developing a consistent look for your business that conveys its aims and values through colours, fonts, images, logos, etc.
Giving advice on how you can improve your performance in different areas of your business.
Why should I use a marketing agency?
Marketing agencies help businesses grow by connecting them with their target audience through advertising and digital marketing.
If you’re a business owner, you have plenty to keep your hands full. You probably have a million things to do in a day (or at least a few hundred), and there are only so many hours in the day to get it all done. This is where it becomes smart to delegate some of your work to professionals who can handle these tasks better than you can.
When trying to market your business, you need someone who knows what they’re doing when it comes to communicating your value proposition to potential new customers. Sure, some people are confident in their abilities to write ad copy, design logos and build websites, but the reality is that not everyone is great at everything—and why should you have to be?
It makes more sense for you to focus on what you know best (running your business), while an agency handles the content creation that will help boost brand awareness and bring in more customers.
How do you know when you’re ready for a marketing agency?
It can be difficult to know when the time is right to hire a marketing agency. Here are some signs that it’s time to hire one:
- You’re not seeing results
If you’re not seeing a return on the marketing efforts you’ve tried so far, it may be time to bring in a professional.
When we talk about results, we’re not just talking about sales. We are also referring to other actions that can lead to sales down the road, such as increased website traffic or new followers on social media platforms. When you invest in marketing efforts and don’t see any of these types of results, you need help from professionals. Someone who can analyse your current efforts and make recommendations on how to improve them.
Our team of professionals will be able to take a look at what you’ve been doing and identify areas where improvements can be made. We will also be able to provide clear insight into what is and isn’t working with your current strategies.
- You have a specific problem
If you have a specific problem (or set of problems) that your in-house team can’t solve on its own, a digital marketing agency can help.
Perhaps your PPC campaigns are underperforming, or your landing pages aren’t converting. Maybe you need to increase your search visibility or optimise your conversion funnel more efficiently. Whatever the case may be, an agency can help you diagnose and resolve these issues faster than if you were to do it alone.
- You simply don’t have the time or resources
As we’ve already established, business owners are very busy people. The clue’s in the name! Many people think that digital marketing is something they can do on their own. Though it may be true in theory, it can be a difficult task to master.
The balance between managing your business and running your marketing campaigns consists of a lot of time and effort. By delegating those tasks to an agency, you can manage the important aspects of keeping your business afloat, while someone else works on growing it.
- You’re looking to scale your business
If you’ve been in business for a few years, and things are going well: why would you need a digital marketing agency? Because the competition is fierce. And the best way to get ahead of the competition is by having a content marketing strategy.
You need to be everywhere to make sure that people can find you when they need you. There’s no other way around it. SEO requires consistent effort and research over time. Paid ads require a lot of work and money invested upfront. Social media requires an ongoing strategy of engaging with customers and potential customers on a daily basis.
Why are we asking you if you’re ready?
Because running your own business is hard enough without overloading yourself with all the intricacies of marketing too.
This isn’t just about knowing which social media platforms are the best ones to use or what content is hot on the internet—it’s about how to harness all that knowledge and put it into action for your business. It’s about developing an effective strategy for your goals, a plan for how to reach those goals, and a system to keep track of results so that you can learn from past mistakes in order to improve your future campaigns. It’s about knowing how to incorporate paid advertising into your plan, but also knowing when it’s better to invest your limited resources elsewhere.
And let’s be real here: even if you love marketing, there are only so many hours in the day!
So what makes our digital marketing agency different?
When you’re ready to start a business, a marketing strategy is often the first thing that comes to mind. And rightfully so: it’s one of the most effective ways to get your name out there and attract new customers.
Our London based digital marketing agency, 303, focuses on full-service solutions from strategy to execution. We are specialists in the digital space, covering all kinds of online marketing, including social media marketing and online advertising.
303 works exclusively with digital channels and can offer expert help across all areas. We will also spend more time getting to know your business so that we can tailor our advice to your specific goals and needs.
Our digital agency will be able to guide you through all areas of digital marketing and how they come together as part of an integrated strategy. We also have a solid understanding of how Search Engine Optimisation (SEO), social media, advertising and email marketing can work alongside each other to create a multi-channel approach that connects with your customers and offers them a seamless experience across multiple platforms.
Take a look at the What We Do page on our website to find out more about what we do.