The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
Why Your Hotel's Best Marketing Channel Might Be Your Comment Section
October 29, 2026
Hospitality brands reply to just 6% of social comments and DMs. This guide shows luxury hotels and restaurants how to treat the comment section as a sales channel, with response targets, a luxury tone of voice, escalation rules and the metrics that prove revenue impact.
The Best Social Media Agencies for Luxury Restaurants and Members' Clubs in London
October 28, 2026
A guide to the best social media agencies for luxury restaurants and members' clubs in London, comparing six specialists on creative standards, hospitality experience and fit, with the questions to ask before you hire.
How Much Should a Luxury Fashion Brand Spend on Meta Ads?
October 26, 2026
A practical guide to Meta Ads budgets for luxury fashion brands: 2026 benchmarks, why MER beats Meta-reported ROAS, budget splits by spend tier, creative testing and the signals that say when to scale.
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Brand News
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Extra
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January 9, 2025
How Adanola Made It to Kendall Jenner’s Closet
Performance Marketing
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January 7, 2025
Luxury Fashion and Google Ads: A Guide to Winning in 2025
Organic Social
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Creative
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January 5, 2025
Organic vs. Paid Social Media - Which Drives Better Results for Luxury Brands?
Organic Social
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January 1, 2025
How to Get UGC on TikTok: 4 Simple Strategies for Premium Brands
Brand News
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December 24, 2024
Glenfiddich and Aston Martin Reveal Exciting New Global Partnership for Years to Come
Performance Marketing
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Extra
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December 23, 2024
Enhancing ROI Through Effective Facebook PPC Advertising Strategies
Brand News
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December 17, 2024
OMEGA Introduces New Seamaster Diver 300M Watch Collection
Brand News
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Creative
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December 5, 2024
Tom Holland: Brewing Up Sobriety and Breaking Into Beer
Brand News
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Creative
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December 5, 2024
Aimé Leon Dore Meets Porsche 993
Brand News
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December 3, 2024
Jaguar's Type 00: A Bold Step into the Electric Future
Performance Marketing
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December 2, 2024
Mastering CPM in Facebook (Meta) Ads - Strategies to Reduce Costs & Enhance Performance (Luxury Guide)
Organic Social
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November 28, 2024
Maximising Opportunities with TikTok's Affiliate Marketing Program
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Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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