The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
The Best Video Production Agencies for Luxury Car Brands
November 13, 2026
A guide to video production partners for luxury car brands, organised by specialism: integrated creative and performance, production-plus-agency, CGI and VFX, and manufacturer content at scale. Includes what to check before briefing, a brief-to-partner matching table and the questions to ask before you sign.
Why Luxury Skincare Brands Are Losing Ground to Indie Brands on Social (And What to Do About It)
November 12, 2026
Indie beauty brands are growing their share of social influence far faster than the big portfolio houses. This piece explains why luxury skincare is losing ground, from broadcast-style content and one-off creator deals to slow platform shifts, and the five changes heritage brands can make to win it back.
The Best Google Ads Agencies for Luxury Fashion Brands in the UK
November 11, 2026
A comparison of Google Ads agencies for luxury fashion brands in the UK, covering what makes luxury search different, how each agency is positioned, the questions to ask in a first meeting, the red flags to watch for, and what a well-run luxury account looks like.
Read by industry
Read by discipline
Latest
Every article, newest first. Filter by discipline or search for your industry.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Organic Social
All
March 11, 2024
Marketing Emails We Love For Maximum Impact
Organic Social
All
March 8, 2024
How To Boost TikTok Engagement in 2024
Brand News
All
March 4, 2024
AU Vodka's Astonishing 200% Year-Over-Year Growth
Organic Social
All
March 4, 2024
TikTok Brand Guidelines to Elevate Your Brand Identity and Reach
Extra
All
Organic Social
All
March 1, 2024
Understanding TikTok's Audience in 2024
Brand News
All
February 29, 2024
Whoop's Influencer-Driven Entry into Fitness Wearables
Extra
All
Performance Marketing
All
February 27, 2024
Complete YouTube Ads Guide for Beginners in 2024
Brand News
All
February 22, 2024
Jacquemus Collaborates with Nike on New It-Bag Featuring Swoosh Logo
Brand News
All
Organic Social
All
February 22, 2024
Castore & the Luxury Sportswear Playbook
Brand News
All
Creative
All
February 16, 2024
Gucci's TikTok SEO Strategy Revealed
Brand News
All
Extra
All
February 15, 2024
Will Hamilton Leave IWC for Richard Mille After Joining Ferrari?
Performance Marketing
All
February 14, 2024
How to Improve Your Google Ads Conversion Rate (GCR)
Start here
Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
Reading this because you have a brand to grow? Let's talk about it.
Start a conversation