The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
The Best Video Production Agencies for Luxury Car Brands
November 13, 2026
A guide to video production partners for luxury car brands, organised by specialism: integrated creative and performance, production-plus-agency, CGI and VFX, and manufacturer content at scale. Includes what to check before briefing, a brief-to-partner matching table and the questions to ask before you sign.
Why Luxury Skincare Brands Are Losing Ground to Indie Brands on Social (And What to Do About It)
November 12, 2026
Indie beauty brands are growing their share of social influence far faster than the big portfolio houses. This piece explains why luxury skincare is losing ground, from broadcast-style content and one-off creator deals to slow platform shifts, and the five changes heritage brands can make to win it back.
The Best Google Ads Agencies for Luxury Fashion Brands in the UK
November 11, 2026
A comparison of Google Ads agencies for luxury fashion brands in the UK, covering what makes luxury search different, how each agency is positioned, the questions to ask in a first meeting, the red flags to watch for, and what a well-run luxury account looks like.
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Performance Marketing
All
July 15, 2023
5 Tips for Eye-Catching and Effective Jewellery Brand Emails
Digital
All
Extra
All
July 14, 2023
Jacquemus Transformed the Industry with Innovative Marketing
Digital
All
Creative
All
July 14, 2023
How Barbie's Movie Marketing Used Nostalgia to Captivate a New Generation
Digital
All
Extra
All
July 14, 2023
The Power of Trustpilot for Boosting Premium Brand Reputation
Digital
All
July 13, 2023
Bloom & Wild: How Innovative Marketing Techniques Are Revolutionising the Flower Delivery Industry
Performance Marketing
All
July 12, 2023
Unlocking Success with PPC: Keyword Lists That Converts
Organic Social
All
July 11, 2023
Mastering YouTube Shorts SEO to Elevate Your Brand
Digital
All
July 10, 2023
A Deep Dive into Surreal's Successful Innovative Marketing Tactic
Digital
All
July 9, 2023
Maximising Conversion Rates: A Beginner's Guide to CRO
Digital
All
Extra
All
July 8, 2023
How GRIND Brews Success in the Coffee Market
Digital
All
Extra
All
July 7, 2023
A Guide to Digital Marketing for Food Brands in the UK
Organic Social
All
July 6, 2023
The Ultimate Guide to TikTok Marketing: How a TikTok Marketing Agency Can Boost Your Brand's Online Presence
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Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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