Stories & Reels
9:16
https://cdn.prod.website-files.com/6703df23a4ef54cfd6db0cfc/6ae39790d9df4645cb6d021e_blacklane-nov-street-interview-9x16.mp4
Travel
Blacklane: The Street Interview
Uses a street-interview hook to hear from a business traveller about why he chooses Blacklane.
The hook
An interviewer with a microphone stops a man in a navy coat outside an office building.
The product
The conversation continues in the back of the chauffeured car as it moves through the city.
The edit
Handheld interview style with a roving mic, cutting from the pavement to the rear seat.
What we tested