Stories & Reels
9:16
Furniture & homeware
HexClad: On Set With Chris Baber
A cover for a cooking series with Men's Fitness, putting HexClad in the hands of a known chef.
The hook
Chef Chris Baber smiling at a kitchen counter under "On set with".
The product
Ingredients and cookware on the counter, with the co-branded lockup at the base.
The edit
Dark kitchen palette, curved title type and a clear partner lockup.
What we tested