Feed
4:5
Furniture & homeware
Phoenix Gravity: A Daily Habit
Promotes the filter cartridge subscription as an easy everyday routine.
The hook
Water pouring from the filter tap into a glass against a bright teal background.
The product
A cropped close-up of the filter base and tap, focused on the moment of use.
The edit
Single colour field, white headline on the left and offer copy in a small pill on the right.
What we tested