Stories & Reels
9:16
Furniture & homeware
Phoenix Gravity: Still Using a Jug Filter?
Encourages people using jug filters to upgrade to a gravity filter.
The hook
"Still using a jug filter?" on a green tag beside the filter.
The product
The steel filter on a styled kitchen counter, with trial and warranty tags.
The edit
Warm interior styling, sticker-style callouts and a clear offer badge.
What we tested