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4:5
Furniture & homeware
Phoenix Gravity: Stop Paying for Plastic
Persuades bottled-water buyers to switch once to a gravity filter.
The hook
A model in a lace dress dropping plastic bottles into a metal bin.
The product
The steel filter on a glass plinth beside her, linked by a fine pointer line.
The edit
Clean studio backdrop, plenty of negative space and a short two-line headline set to the right.
What we tested