Feed
4:5
Furniture & homeware
Phoenix Gravity: Take Control of Your Water
Positions the filter as a simple upgrade that needs no plumbing or electricity.
The hook
A polished steel filter against a saturated terracotta wall.
The product
The filter on a kitchen counter, with short benefit lines and a subscribe-and-save roundel.
The edit
Heavy sans headline at the top, supporting copy wrapped around the product and a strong colour contrast.
What we tested