Feed
4:5
https://cdn.prod.website-files.com/6703df23a4ef54cfd6db0cfc/6ae38634a542a0f5e1fc62e9_sigma-sports-stop-motion-1-4x5.mp4
Fitness
Sigma Sports: Gilet Stop Motion
Shows how a packable cycling gilet unfolds from pocket size.
The hook
A small rolled-up bundle sits alone on a pale grey background.
The product
It unfurls frame by frame into a full camouflage-print gilet.
The edit
Clean overhead stop motion with no voiceover, letting the product move.
What we tested