Feed
4:5
https://cdn.prod.website-files.com/6703df23a4ef54cfd6db0cfc/6ae3863547e9d174c969ee20_sigma-sports-stop-motion-2-4x5.mp4
Fitness
Sigma Sports: Helmet Stop Motion
Shows a full head-to-chest kit look, from jersey to helmet and glasses.
The hook
A rider in a plain jersey holding a helmet in front of a dark backdrop.
The product
The red aero helmet and sunglasses appear on the rider in turn.
The edit
Studio stop motion with moody lighting and quick, rhythmic frame changes.
What we tested