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Fitness
Sigma Sports: Passion
Opens a carousel that positions Sigma Sports as the home of serious, passionate cyclists.
The hook
A rider powering through woodland with "PASSION" set huge across the frame.
The product
The bike and kit shown in action, with the rider's effort front and centre.
The edit
Oversized condensed type over a full-bleed action shot, built to lead a carousel.
What we tested