Stories & Reels
9:16
Fitness
Sigma Sports: Where Passion Meets Performance
A Stories ad positioning Sigma Sports as the place for serious riders.
The hook
A rider climbing a road in bright kit, with "Where" set large across the frame.
The product
The bike and kit in action, with the brand lockup at the base.
The edit
Full-bleed action photography with oversized condensed type, built for Stories.
What we tested