Stories & Reels
9:16
https://cdn.prod.website-files.com/6703df23a4ef54cfd6db0cfc/6ae397907883626c92cca237_sigma-sports-brand-campaign-9x16.mp4
Fitness
Sigma Sports: Brand Film
A vertical cut of the Sigma Sports brand campaign, built around the riders who shop there.
The hook
A single word, "Where", on black before cutting to a rider's face under his helmet.
The product
Race packs sweeping through a city centre and a rider pulling up outside a cycle shop.
The edit
Cinematic grade with short type cards breaking up the footage, recut for Stories and Reels.
What we tested