Stories & Reels
9:16
Fitness
WaterRower: Exercise in Any Room
Shows home exercisers that the rower stores upright and fits anywhere.
The hook
A pastel green shed on a lawn with its doors open.
The product
The wooden rower stored upright inside the shed beside a woman, showing how compact it is.
The edit
Small centred type sits on the roofline, leaving the symmetrical photo to carry the idea.
What we tested