Stories & Reels
9:16
https://cdn.prod.website-files.com/6703df23a4ef54cfd6db0cfc/6ae3773f9a1bbadd2116a870_waterrower-home-inspo-9x16.mp4
Fitness
WaterRower: Home Inspiration
Helps people picture a rower in their own home without a dedicated gym.
The hook
A bright period living room as the rower is wheeled into place.
The product
The machine is set down, rowed and stored in the same room.
The edit
Creator-style footage from a fixed angle, so the room stays the star.
What we tested