Stories & Reels
9:16
https://cdn.prod.website-files.com/6703df23a4ef54cfd6db0cfc/6ae36a02f4ba2b4bfa0875e9_waterrower-m1-coming-soon-9x16.mp4
Fitness
WaterRower: Something's Missing
A teaser for the new WaterRower M1 that builds anticipation before release.
The hook
A man mid-stroke in a rowing position, with no machine beneath him.
The product
The product is held back entirely until a 'Coming soon' end card.
The edit
Grey studio, slow motion and sparse type, ending on a black reveal frame.
What we tested