Stories & Reels
9:16
Fitness
WaterRower: Work Out Anywhere
Shows people tired of busy gyms that the rower can be wheeled anywhere at home.
The hook
A crowded, dark gym in black and white under "Stuck in a crowded dark gym?"
The product
The rower in a timber garden studio by the water, with its transport wheels called out.
The edit
A stacked split layout moving from grey gym to bright, natural colour, with a monthly-price pill.
What we tested