The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
The Best Video Production Agencies for Luxury Car Brands
November 13, 2026
A guide to video production partners for luxury car brands, organised by specialism: integrated creative and performance, production-plus-agency, CGI and VFX, and manufacturer content at scale. Includes what to check before briefing, a brief-to-partner matching table and the questions to ask before you sign.
Why Luxury Skincare Brands Are Losing Ground to Indie Brands on Social (And What to Do About It)
November 12, 2026
Indie beauty brands are growing their share of social influence far faster than the big portfolio houses. This piece explains why luxury skincare is losing ground, from broadcast-style content and one-off creator deals to slow platform shifts, and the five changes heritage brands can make to win it back.
The Best Google Ads Agencies for Luxury Fashion Brands in the UK
November 11, 2026
A comparison of Google Ads agencies for luxury fashion brands in the UK, covering what makes luxury search different, how each agency is positioned, the questions to ask in a first meeting, the red flags to watch for, and what a well-run luxury account looks like.
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Performance Marketing
All
October 31, 2025
Ultimate CAC Playbook for Luxury Accessories Brands
Digital
All
Creative
All
October 29, 2025
2025 vs 2024: Luxury Homeware Marketing Evolution
Digital
All
October 27, 2025
Digital Marketing Guide for Premium Fragrance Brands
Creative
All
October 24, 2025
Ultimate Premium Content Playbook for Luxury Brands
Performance Marketing
All
October 22, 2025
How to Balance Performance & Prestige on Meta in 2025
Performance Marketing
All
October 20, 2025
How to Test Creative for Premium Brand Social Ads in 2025
Performance Marketing
All
Email Marketing
All
October 14, 2025
Luxury Email Marketing: 2026 Best Practices for Premium Brands
Performance Marketing
All
Creative
All
October 6, 2025
How to Create Black Friday Meta Ads for Luxury Brands 2025
Performance Marketing
All
October 3, 2025
How to Create High-Converting Beauty Brand Instagram Ads
Creative
All
October 1, 2025
The Psychology of Desire: Why Exclusivity Still Rules in Luxury Marketing
Organic Social
All
September 29, 2025
Why Organic Social Still Matters for High-End Brands
Performance Marketing
All
Email Marketing
All
September 28, 2025
How to Create Email Marketing That Sells Premium Homeware
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Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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