The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
The Best Video Production Agencies for Luxury Car Brands
November 13, 2026
A guide to video production partners for luxury car brands, organised by specialism: integrated creative and performance, production-plus-agency, CGI and VFX, and manufacturer content at scale. Includes what to check before briefing, a brief-to-partner matching table and the questions to ask before you sign.
Why Luxury Skincare Brands Are Losing Ground to Indie Brands on Social (And What to Do About It)
November 12, 2026
Indie beauty brands are growing their share of social influence far faster than the big portfolio houses. This piece explains why luxury skincare is losing ground, from broadcast-style content and one-off creator deals to slow platform shifts, and the five changes heritage brands can make to win it back.
The Best Google Ads Agencies for Luxury Fashion Brands in the UK
November 11, 2026
A comparison of Google Ads agencies for luxury fashion brands in the UK, covering what makes luxury search different, how each agency is positioned, the questions to ask in a first meeting, the red flags to watch for, and what a well-run luxury account looks like.
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Performance Marketing
All
September 26, 2025
How to Scale Paid Media for Luxury Ecommerce in 2025
Performance Marketing
All
September 25, 2025
How to Build Performance Marketing for Luxury Beauty 2025
Performance Marketing
All
September 24, 2025
7 Luxury Email Strategies That Build Customer Loyalty
Organic Social
All
September 22, 2025
How Should a Luxury Brand Partner with TikTok Creators?
Performance Marketing
All
September 19, 2025
CBO vs ABO: Which Facebook Ad Strategy Wins in 2026?
Performance Marketing
All
September 17, 2025
How to Target High-Net-Worth Audiences on Meta Ads (2026)
Performance Marketing
All
Creative
All
September 17, 2025
Scaling Meta Ads for Luxury Brands - Creative First, Performance Second
Performance Marketing
All
Email Marketing
All
September 15, 2025
How to Build Loyalty with Luxury Email Marketing
Creative
All
Performance Marketing
All
September 11, 2025
Creative Testing for Meta Ads in Luxury Marketing
Digital
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Organic Social
All
September 10, 2025
TikTok & Black Friday: How Premium Brands Can Stand Out Organically
Performance Marketing
All
September 10, 2025
Top 15 PPC Optimisation Strategies to Improve Ad Results for Luxury Brands
Performance Marketing
All
September 9, 2025
First-Party Data: The Real Black Friday Advantage for Luxury Retailers
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Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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