The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
The Best Video Production Agencies for Luxury Car Brands
November 13, 2026
A guide to video production partners for luxury car brands, organised by specialism: integrated creative and performance, production-plus-agency, CGI and VFX, and manufacturer content at scale. Includes what to check before briefing, a brief-to-partner matching table and the questions to ask before you sign.
Why Luxury Skincare Brands Are Losing Ground to Indie Brands on Social (And What to Do About It)
November 12, 2026
Indie beauty brands are growing their share of social influence far faster than the big portfolio houses. This piece explains why luxury skincare is losing ground, from broadcast-style content and one-off creator deals to slow platform shifts, and the five changes heritage brands can make to win it back.
The Best Google Ads Agencies for Luxury Fashion Brands in the UK
November 11, 2026
A comparison of Google Ads agencies for luxury fashion brands in the UK, covering what makes luxury search different, how each agency is positioned, the questions to ask in a first meeting, the red flags to watch for, and what a well-run luxury account looks like.
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September 27, 2023
Top Creative Agencies in the UK 2023/24
Digital
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September 27, 2023
What are landing pages? How should premium brands use them?
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September 26, 2023
5 Essential Content Marketing Strategies for Skincare Brands
Brand News
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September 25, 2023
The Strap You Keep Seeing: How WHOOP Broke Into the Market
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September 22, 2023
Giant Porsche 911 Takes Over Munich: The Unmissable Oversized Installation!
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September 21, 2023
Gal Gadot's: GOODLES - A Marketing Success Story
Brand News
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September 20, 2023
The Successful Marketing Strategy of REPRESENT
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September 19, 2023
Netflix, Nike & Top Boy - The Collaboration of 2023
Digital
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September 14, 2023
Unlock Your Creative Potential with a Digital Agency
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September 13, 2023
Exploring Ooni Pizza Oven's Innovative Marketing Strategies
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Performance Marketing
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September 12, 2023
How to Use UTM Parameters to Track Social Media Success
Digital
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September 11, 2023
Exploring How TRIP Has Grown in the CBD Market
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Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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