The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
The Best Video Production Agencies for Luxury Car Brands
November 13, 2026
A guide to video production partners for luxury car brands, organised by specialism: integrated creative and performance, production-plus-agency, CGI and VFX, and manufacturer content at scale. Includes what to check before briefing, a brief-to-partner matching table and the questions to ask before you sign.
Why Luxury Skincare Brands Are Losing Ground to Indie Brands on Social (And What to Do About It)
November 12, 2026
Indie beauty brands are growing their share of social influence far faster than the big portfolio houses. This piece explains why luxury skincare is losing ground, from broadcast-style content and one-off creator deals to slow platform shifts, and the five changes heritage brands can make to win it back.
The Best Google Ads Agencies for Luxury Fashion Brands in the UK
November 11, 2026
A comparison of Google Ads agencies for luxury fashion brands in the UK, covering what makes luxury search different, how each agency is positioned, the questions to ask in a first meeting, the red flags to watch for, and what a well-run luxury account looks like.
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Organic Social
All
September 10, 2023
What To Do When Your Facebook Ad Account Is Disabled
Extra
All
September 9, 2023
How Pinterest Became Gen Z's Favourite Fashion Inspiration
Organic Social
All
Performance Marketing
All
September 8, 2023
How Much Do TikTok Ads Cost? A Guide for Luxury & Premium Brands
Extra
All
September 7, 2023
Why The SWATCH x Blancpain Collaboration Is Marketing Magic
Digital
All
August 29, 2023
Exploring Maya Jama's MIJ Masks Brand Growth
Digital
All
Extra
All
August 28, 2023
The Simpsons x Adidas: A Collaboration to Remember
Performance Marketing
All
August 27, 2023
Calculating the Optimal CPA in Paid Media Ads: A Guide for Luxury Brands
Digital
All
Extra
All
August 26, 2023
Uncovering the Success of Orlebar Brown's Marketing Strategy
Digital
All
Performance Marketing
All
August 26, 2023
Understanding Conversion Rate Optimisation (CRO)
Extra
All
August 25, 2023
How Dwayne Johnson Took Teremana Tequila From $0 to $100 Million
Digital
All
Extra
All
August 25, 2023
On Running Is Experiencing Incredible Growth: Here Is Why
Extra
All
August 24, 2023
How Hodinkee's Watch Collaborations Elevate Their Brand
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Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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