The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
The Best Video Production Agencies for Luxury Car Brands
November 13, 2026
A guide to video production partners for luxury car brands, organised by specialism: integrated creative and performance, production-plus-agency, CGI and VFX, and manufacturer content at scale. Includes what to check before briefing, a brief-to-partner matching table and the questions to ask before you sign.
Why Luxury Skincare Brands Are Losing Ground to Indie Brands on Social (And What to Do About It)
November 12, 2026
Indie beauty brands are growing their share of social influence far faster than the big portfolio houses. This piece explains why luxury skincare is losing ground, from broadcast-style content and one-off creator deals to slow platform shifts, and the five changes heritage brands can make to win it back.
The Best Google Ads Agencies for Luxury Fashion Brands in the UK
November 11, 2026
A comparison of Google Ads agencies for luxury fashion brands in the UK, covering what makes luxury search different, how each agency is positioned, the questions to ask in a first meeting, the red flags to watch for, and what a well-run luxury account looks like.
Read by industry
Read by discipline
Latest
Every article, newest first. Filter by discipline or search for your industry.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Organic Social
All
March 27, 2026
Does TikTok Work for Luxury Car Brands? The Data Says Stop Asking and Start Posting
Email Marketing
All
March 26, 2026
Why Luxury Brands in London Need a Specialist Email Marketing Agency
Organic Social
All
March 25, 2026
TikTok Ad Strategies for Luxury Fashion Brands: What Most Get Wrong
Performance Marketing
All
March 22, 2026
Meta Andromeda Best Practices for Luxury Brands: Creative Strategy, Brand Safety, and Scaling
Email Marketing
All
March 21, 2026
Premium Skincare Email Marketing Benchmarks: What Good Actually Looks Like in 2026
Organic Social
All
March 20, 2026
Social Media Strategies for Premium Drinks Brands in the UK
Organic Social
All
March 19, 2026
Why Luxury Handbag Brands Keep Getting Social Media Wrong (And How to Fix It)
Performance Marketing
All
March 18, 2026
Google Demand Gen for Premium Brands: The Strategy Most Are Getting Wrong
Performance Marketing
All
March 17, 2026
Paid Social Strategy for Launching a Premium Sunglass Brand in the UK
Organic Social
All
March 16, 2026
How to Position a Luxury Skincare Brand on Social Media (And Which Platforms to Actually Prioritise)
Email Marketing
All
March 15, 2026
Best Email Marketing Agencies for Luxury Brands in the UK (2026)
Performance Marketing
All
March 14, 2026
How to Grow a Premium Cookware Brand Online With Paid Social and Content Marketing
Start here
Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
Reading this because you have a brand to grow? Let's talk about it.
Start a conversation