The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
The Best Video Production Agencies for Luxury Car Brands
November 13, 2026
A guide to video production partners for luxury car brands, organised by specialism: integrated creative and performance, production-plus-agency, CGI and VFX, and manufacturer content at scale. Includes what to check before briefing, a brief-to-partner matching table and the questions to ask before you sign.
Why Luxury Skincare Brands Are Losing Ground to Indie Brands on Social (And What to Do About It)
November 12, 2026
Indie beauty brands are growing their share of social influence far faster than the big portfolio houses. This piece explains why luxury skincare is losing ground, from broadcast-style content and one-off creator deals to slow platform shifts, and the five changes heritage brands can make to win it back.
The Best Google Ads Agencies for Luxury Fashion Brands in the UK
November 11, 2026
A comparison of Google Ads agencies for luxury fashion brands in the UK, covering what makes luxury search different, how each agency is positioned, the questions to ask in a first meeting, the red flags to watch for, and what a well-run luxury account looks like.
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Email Marketing
All
February 24, 2026
The Ultimate Welcome Flow for Premium & Luxury Brands
Performance Marketing
All
February 23, 2026
How To Scale Paid Ads For Premium Fashion Ecommerce (2026 Guide)
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February 20, 2026
Top 10 Luxury Agencies for Q2 2026 Brand Growth
Email Marketing
All
February 18, 2026
Top 5 Luxury Welcome Email Sequences for Spring 2026
Performance Marketing
All
February 16, 2026
How to Set Up Meta Andromeda Campaigns for Luxury Brands?
Performance Marketing
All
February 13, 2026
How to Improve TikTok Ad Targeting for Men’s Skincare?
Creative
All
February 11, 2026
How to Prepare Your Fashion UGC Strategy for Q2 2026
Email Marketing
All
February 9, 2026
How to Plan Spring 2026 Email Automation for Beauty Brands
Performance Marketing
All
February 5, 2026
Everything You Need to Know About Google Shopping for Luxury Wellness
Organic Social
All
February 2, 2026
Social Storytelling Explained: Boosting Organic Reach
Performance Marketing
All
January 30, 2026
Complete Guide to Creative Diversity for Meta Andromeda
Performance Marketing
All
January 26, 2026
Step-by-Step Guide to Testing Paid Social Creative for Fashion
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Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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