The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
The Best Video Production Agencies for Luxury Car Brands
November 13, 2026
A guide to video production partners for luxury car brands, organised by specialism: integrated creative and performance, production-plus-agency, CGI and VFX, and manufacturer content at scale. Includes what to check before briefing, a brief-to-partner matching table and the questions to ask before you sign.
Why Luxury Skincare Brands Are Losing Ground to Indie Brands on Social (And What to Do About It)
November 12, 2026
Indie beauty brands are growing their share of social influence far faster than the big portfolio houses. This piece explains why luxury skincare is losing ground, from broadcast-style content and one-off creator deals to slow platform shifts, and the five changes heritage brands can make to win it back.
The Best Google Ads Agencies for Luxury Fashion Brands in the UK
November 11, 2026
A comparison of Google Ads agencies for luxury fashion brands in the UK, covering what makes luxury search different, how each agency is positioned, the questions to ask in a first meeting, the red flags to watch for, and what a well-run luxury account looks like.
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Email Marketing
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January 21, 2026
How to Plan a 2026 Retention Strategy for Premium UK Brands
Performance Marketing
All
January 19, 2026
How to Refresh Your Luxury TikTok Ads Strategy for 2026
Email Marketing
All
January 16, 2026
Luxury Email and SMS Marketing Explained for 2026 Planning
Email Marketing
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January 14, 2026
Start 2026 Right With the Ultimate Guide to Luxury Fashion Email Marketing
Creative
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Performance Marketing
All
January 12, 2026
Everything You Need to Know About Meta Creatives for Homeware
Email Marketing
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January 9, 2026
Plan Your 2026 Email Automation Strategy for Beauty Brands
Organic Social
All
Creative
All
January 7, 2026
Top 10 Luxury TikTok Ad Creatives for Jewellery Brands
Performance Marketing
All
January 5, 2026
Complete Guide to Google Ads for Premium Sportswear Brands
Email Marketing
All
December 29, 2025
Post-Purchase Email Flows for Luxury Brands: The Complete Guide
Organic Social
All
Performance Marketing
All
December 23, 2025
Everything You Need to Know About UGC for Luxury Fashion Brands
Email Marketing
All
December 22, 2025
Complete Guide to Luxury Fashion Welcome Email Series
Performance Marketing
All
December 19, 2025
TikTok Ads or Instagram Ads: Which to Choose for Luxury?
Start here
Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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