The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
Why Your Hotel's Best Marketing Channel Might Be Your Comment Section
October 29, 2026
Hospitality brands reply to just 6% of social comments and DMs. This guide shows luxury hotels and restaurants how to treat the comment section as a sales channel, with response targets, a luxury tone of voice, escalation rules and the metrics that prove revenue impact.
The Best Social Media Agencies for Luxury Restaurants and Members' Clubs in London
October 28, 2026
A guide to the best social media agencies for luxury restaurants and members' clubs in London, comparing six specialists on creative standards, hospitality experience and fit, with the questions to ask before you hire.
How Much Should a Luxury Fashion Brand Spend on Meta Ads?
October 26, 2026
A practical guide to Meta Ads budgets for luxury fashion brands: 2026 benchmarks, why MER beats Meta-reported ROAS, budget splits by spend tier, creative testing and the signals that say when to scale.
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Organic Social
All
March 31, 2025
How to Get More Views on Reels - Tips for Premium Brands (Luxury Guide)
Brand News
All
Digital
All
March 28, 2025
The Journey of Kylie Cosmetics: Adapting to Trends and Staying Relevant
Email Marketing
All
March 26, 2025
Essential Building Blocks of Email Marketing Automation
Performance Marketing
All
March 24, 2025
Mastering Luxury: How High-End Brands Use Google Ads to Dominate Search & Display
Brand News
All
Extra
All
March 19, 2025
Luxury’s Game of Musical Chairs: The Changing Faces of High Fashion Leadership
Organic Social
All
Digital
All
March 17, 2025
The Social Behaviour of a Modern Luxury Brand: Authenticity Over Perfection
Brand News
All
Extra
All
March 11, 2025
From YouTube to Wembley: The Sidemen Prove the Power of Content Creators
Organic Social
All
Digital
All
March 10, 2025
Instagram Algorithm: How It Works (and How to Make It Work for You) in 2025
Brand News
All
March 7, 2025
Speed Meets Sweat: Lewis Hamilton Becomes Lululemon’s First Global F1 Ambassador
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Organic Social
All
Digital
All
March 6, 2025
Instagram Reels in 2026: The Ultimate Guide to All Your Reel Questions
Brand News
All
March 4, 2025
Snatched and Sporty: Why NikeSKIMS Is More Than Just Athleisure
Brand News
All
February 13, 2025
The Legacy of Luxury: Rhode and Tate McRae Honour Versace’s Timeless Elegance
Start here
Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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