The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
The Best Video Production Agencies for Luxury Car Brands
November 13, 2026
A guide to video production partners for luxury car brands, organised by specialism: integrated creative and performance, production-plus-agency, CGI and VFX, and manufacturer content at scale. Includes what to check before briefing, a brief-to-partner matching table and the questions to ask before you sign.
Why Luxury Skincare Brands Are Losing Ground to Indie Brands on Social (And What to Do About It)
November 12, 2026
Indie beauty brands are growing their share of social influence far faster than the big portfolio houses. This piece explains why luxury skincare is losing ground, from broadcast-style content and one-off creator deals to slow platform shifts, and the five changes heritage brands can make to win it back.
The Best Google Ads Agencies for Luxury Fashion Brands in the UK
November 11, 2026
A comparison of Google Ads agencies for luxury fashion brands in the UK, covering what makes luxury search different, how each agency is positioned, the questions to ask in a first meeting, the red flags to watch for, and what a well-run luxury account looks like.
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Digital
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Extra
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June 11, 2023
Understanding Digital PR for Premium Brands
Digital
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Organic Social
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May 27, 2023
5 TikTok strategies for promoting your fashion brand
Digital
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Organic Social
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May 26, 2023
The Art of Analysing Facebook Ad Metrics to Boost Ad Performance
Digital
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Extra
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May 25, 2023
Boost Your Footprint: Advanced Techniques for Instagram Success
Digital
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May 24, 2023
From Zero to Hero: How Your Premium Brand Can Gain TikTok Fame
Performance Marketing
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Email Marketing
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May 23, 2023
Boost your premium brand with email marketing strategies
Extra
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May 21, 2023
Exploring the Potential of CBD Digital Marketing Strategies
Performance Marketing
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May 20, 2023
Unleashing the Potential of Brands with Google Performance Max
Digital
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May 19, 2023
How to Build a Strong Online Presence for Luxury Fashion Brands
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May 18, 2023
Why Brands Need to Embrace UGC in Marketing Strategy
Digital
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Performance Marketing
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May 18, 2023
Everything You Need to Know About Mastering GA4
Digital
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Organic Social
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May 17, 2023
Should UK Premium Brands Invest in Instagram Verification?
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Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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