The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
The Best Video Production Agencies for Luxury Car Brands
November 13, 2026
A guide to video production partners for luxury car brands, organised by specialism: integrated creative and performance, production-plus-agency, CGI and VFX, and manufacturer content at scale. Includes what to check before briefing, a brief-to-partner matching table and the questions to ask before you sign.
Why Luxury Skincare Brands Are Losing Ground to Indie Brands on Social (And What to Do About It)
November 12, 2026
Indie beauty brands are growing their share of social influence far faster than the big portfolio houses. This piece explains why luxury skincare is losing ground, from broadcast-style content and one-off creator deals to slow platform shifts, and the five changes heritage brands can make to win it back.
The Best Google Ads Agencies for Luxury Fashion Brands in the UK
November 11, 2026
A comparison of Google Ads agencies for luxury fashion brands in the UK, covering what makes luxury search different, how each agency is positioned, the questions to ask in a first meeting, the red flags to watch for, and what a well-run luxury account looks like.
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Digital
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Performance Marketing
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May 17, 2023
Email Marketing - 22 Free Tools To Save Time For Premium Brands
Digital
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Performance Marketing
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May 16, 2023
How Premium Brands Can Use First-Party Data to Gain a Competitive Edge
Digital
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Creative
All
May 16, 2023
Video Marketing for Luxury Brands: How to Elevate Storytelling and Drive Engagement
Digital
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Organic Social
All
November 8, 2022
The Right Facebook Cover Photo Size: 2022 Updated Guide
Digital
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Organic Social
All
October 27, 2022
Here is How to Get Verified on Instagram With Ease in 2022
Digital
All
September 15, 2022
Is Organic Social Media Dead? (Facebook, Instagram, LinkedIn, TikTok)
Organic Social
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September 15, 2022
Top 8 Social Media Missteps Every Brand Should Fix
Extra
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Organic Social
All
September 15, 2022
Facebook Ad Costs Explained: What Luxury Brands Need to Know
Extra
All
September 14, 2022
DTC Marketing: The Ultimate Guide
Extra
All
September 14, 2022
Why every company should have an audience profile
Extra
All
September 14, 2022
How to properly market your products to Gen Z
Extra
All
September 14, 2022
How to get more testimonials out of your happy customers
Start here
Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
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