The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
The Best Video Production Agencies for Luxury Car Brands
November 13, 2026
A guide to video production partners for luxury car brands, organised by specialism: integrated creative and performance, production-plus-agency, CGI and VFX, and manufacturer content at scale. Includes what to check before briefing, a brief-to-partner matching table and the questions to ask before you sign.
Why Luxury Skincare Brands Are Losing Ground to Indie Brands on Social (And What to Do About It)
November 12, 2026
Indie beauty brands are growing their share of social influence far faster than the big portfolio houses. This piece explains why luxury skincare is losing ground, from broadcast-style content and one-off creator deals to slow platform shifts, and the five changes heritage brands can make to win it back.
The Best Google Ads Agencies for Luxury Fashion Brands in the UK
November 11, 2026
A comparison of Google Ads agencies for luxury fashion brands in the UK, covering what makes luxury search different, how each agency is positioned, the questions to ask in a first meeting, the red flags to watch for, and what a well-run luxury account looks like.
Read by industry
Read by discipline
Latest
Every article, newest first. Filter by discipline or search for your industry.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Extra
All
May 6, 2022
Why TikTok is the most important advertising platform in 2022
Digital
All
Performance Marketing
All
May 5, 2022
The best 5 Facebook Audiences for DTC brands
Digital
All
Performance Marketing
All
April 28, 2022
Three ways to boost your Facebook ads
Digital
All
April 28, 2022
Everything you need to know about Programmatic
Digital
All
Performance Marketing
All
April 28, 2022
How to set up a Facebook ad account in 2022
Performance Marketing
All
April 28, 2022
What Is Blended ROAS and Why It Matters Today?
Digital
All
April 28, 2022
6 Pinterest Boards you need to make for your brand
Digital
All
Performance Marketing
All
April 24, 2022
Why Brands Need Youtube Ads in 2023
No category found.
April 24, 2022
What is User Generated Content?
Digital
All
April 22, 2022
23 Essential Shopify Statistics You Need to Know in 2022
Digital
All
April 19, 2022
The Best Out Of Home Advertising in 2022
Digital
All
Performance Marketing
All
April 19, 2022
The Best Trends You Need To Follow in 2023 for Instagram Ads
Start here
Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
Reading this because you have a brand to grow? Let's talk about it.
Start a conversation