The Journal
Field notes on creative, paid and organic social for premium and luxury brands, from the team that makes the work.
The Best Video Production Agencies for Luxury Car Brands
November 13, 2026
A guide to video production partners for luxury car brands, organised by specialism: integrated creative and performance, production-plus-agency, CGI and VFX, and manufacturer content at scale. Includes what to check before briefing, a brief-to-partner matching table and the questions to ask before you sign.
Why Luxury Skincare Brands Are Losing Ground to Indie Brands on Social (And What to Do About It)
November 12, 2026
Indie beauty brands are growing their share of social influence far faster than the big portfolio houses. This piece explains why luxury skincare is losing ground, from broadcast-style content and one-off creator deals to slow platform shifts, and the five changes heritage brands can make to win it back.
The Best Google Ads Agencies for Luxury Fashion Brands in the UK
November 11, 2026
A comparison of Google Ads agencies for luxury fashion brands in the UK, covering what makes luxury search different, how each agency is positioned, the questions to ask in a first meeting, the red flags to watch for, and what a well-run luxury account looks like.
Read by industry
Read by discipline
Latest
Every article, newest first. Filter by discipline or search for your industry.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Digital
All
Organic Social
All
April 13, 2022
How the Facebook Algorithm Works in 2022 and How to Make it Work for You
Digital
All
Organic Social
All
April 11, 2022
5 Of The Best Brand Pages On TikTok
Digital
All
April 11, 2022
Social Media Image Sizes 2026: The Complete Guide
Digital
All
Performance Marketing
All
April 8, 2022
Facebook Ads for Luxury Brands: Strategies, Trends & Predictions
Digital
All
Performance Marketing
All
April 7, 2022
The Core Email Marketing Automations That Your Brand Needs
Digital
All
Organic Social
All
April 7, 2022
What is TikTok? How to get the most from the platform in 2022
Digital
All
April 6, 2022
22 Essential Pinterest Statistics You Need to Know in 2022
Digital
All
October 5, 2021
TikTok for Luxury Brands: How High-End Labels Can Win on the World’s Fastest-Growing Platform
Digital
All
May 28, 2021
The Drum Marketing Awards 2021
Digital
All
May 26, 2021
Have You Heard About IOS 14.5?
Creative
All
August 7, 2020
Why Your Premium Brand Needs More Video
Performance Marketing
All
PPC vs SEM: Which Marketing Strategy Is Best for Your Business?
Start here
Essential guides
The five articles we send to every new client.
- 01The Meta Ad Creative Optimisation Guide for Luxury Brands
- 02Meta Andromeda Best Practices for Advertising Premium Products
- 03Paid Social for Luxury Furniture Brands: A High-Ticket Playbook
- 04Organic Social Content Ideas for Luxury Fashion Brands
- 05What Does a Social Media Agency Actually Do for a Luxury Brand?
Reading this because you have a brand to grow? Let's talk about it.
Start a conversation