YouTube ads agency for premium and luxury brands, telling stories that sell.
We plan, produce and manage YouTube advertising for premium brands, from brand films to Shorts, reaching the right audiences across YouTube and connected TV and measuring the real commercial impact.
Premium brands are built on story, craft and detail, which is hard to show in a two-second scroll. YouTube gives brands the time and the screen to do it properly, and with the right targeting it moves people from awareness to purchase.
How we run YouTube ads
Brand storytelling at scale
Longer-form video that gives premium brands the space to show craft, heritage and product detail.
In-stream and in-feed video
Skippable in-stream ads and in-feed placements that earn attention rather than demand it.
Connected TV
Reach audiences watching YouTube on the big screen, where premium creative is seen at its best.
Sequenced storytelling
Video sequences that introduce the brand first, then follow up with product-led messages.
Shorts and cutdowns
Vertical edits and short formats tailored to each placement, so the message lands in the first few seconds.
YouTube Shorts
Vertical video built for Shorts, reaching mobile-first audiences with creative that feels native.
Bumper ads
Six-second edits that reinforce the message and build frequency efficiently.
One shoot, many edits
We plan production so a single shoot delivers brand films, cutdowns and Shorts.
Audience targeting
Reaching the people most likely to become customers, using Google's audience and intent data.
Custom and in-market audiences
Reach people based on what they search on Google, what they watch on YouTube and what they are in the market for.
Your customer data
Customer Match and site visitor lists to reach and re-engage your most valuable audiences.
Demand Gen campaigns
Visually rich campaigns across YouTube, Discover and Gmail, designed to drive action as well as awareness.
Measured beyond views
We track the effect on search demand, site visits and sales to understand the real impact of video.
Brand and search lift
Lift studies and branded search trends that show whether video is building demand.
Conversions and revenue
Conversion tracking connected through Google Ads, so video is judged on sales as well as reach.
Joined up with search
YouTube planned alongside paid search, so the demand video creates is captured efficiently.
How it works
01
Define the story
Agree the role YouTube plays for the brand and the story each audience needs to see.
02
Produce for the format
Plan shoots and edits for in-stream, Shorts and connected TV from the start.
03
Target with intent
Build audiences from search intent, viewing behaviour and your own customer data.
04
Measure and refine
Track lift, search demand and sales, and refine creative and targeting as results come in.
Case study
Increasing profitable Paid Social spend by 69% while achieving a 12:1 ROAS for Sigma Sports
Decreasing CPA by 32% for premium meal delivery brand Fresh Fitness Food.
Enhancing quality & volume of leads in the premium automotive sector.
Frequently asked questions
Yes, when the creative is right. YouTube gives premium brands the time and screen space to show craft and detail, and connected TV puts that creative on the biggest screen in the home.
Standard YouTube ads run before, during or alongside videos, across mobile, desktop and TV. Shorts ads appear between vertical short-form videos, mostly on mobile. Each needs creative made for its format.
Yes. Our in-house team plans and produces brand films, cutdowns and Shorts, often from a single shoot, so every placement has creative made for it.
YouTube ads run through Google Ads, so they can use search intent, viewing behaviour, in-market audiences and your own customer lists. That makes targeting far more precise than traditional video advertising.
You set the budget, and costs vary by audience, format and bidding strategy. We usually recommend a test budget first, then scaling the creative and audiences that perform.
We look at views and reach, but focus on lift in branded search, site visits, conversions and revenue, so you can see the commercial impact of video.
Other services
Premium Creative
Editorial-grade content built to perform across every channel. Shoots, edits and design crafted to hold the calibre of the brand and drive measurable return wherever it runs.
Premium Organic Distribution
Build long-term brand equity through social, community and email. One continuous narrative across owned channels, designed to grow audiences, deepen loyalty and turn customers into advocates.
